Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage
This research focuses on the materialistic tendencies and conspicuous consumption behaviors of consumers, especially in today's social media age. The research's goal is to determine the effect of materialistic tendencies on conspicuous consumption behavior and to investigate the role of so...
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| Format: | Article |
| Language: | English |
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Istanbul University Press
2023-07-01
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| Series: | Journal of Economy Culture and Society |
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| Online Access: | https://dergipark.org.tr/en/download/article-file/2738459 |
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| author | İbrahim Avcı |
| author_facet | İbrahim Avcı |
| author_sort | İbrahim Avcı |
| collection | DOAJ |
| description | This research focuses on the materialistic tendencies and conspicuous consumption behaviors of consumers, especially in today's social media age. The research's goal is to determine the effect of materialistic tendencies on conspicuous consumption behavior and to investigate the role of social media usage in mediating this effect. The data were collected in this context using a prepared survey form, and 596 consumers participated in the survey during the data collection process. SPSS and AMOS programs were used to analyze the collected data. As a result of the analyses, it was discovered that the materialistic tendency had a positive and significant effect on both conspicuous consumption behavior and social media usage; it was also discovered that social media usage had a positive and significant effect on conspicuous consumption behavior. Furthermore, it was determined that social media usage has a partial mediation in the effect of materialistic tendency on conspicuous consumption behavior; in other words, a portion of the effect of materialistic tendency on conspicuous consumption behavior is realized through social media usage. Suggestions for both theory and practice were made in light of these findings. |
| format | Article |
| id | doaj-art-8699382a74d9495ea90b073b2de3d376 |
| institution | Kabale University |
| issn | 2645-8772 |
| language | English |
| publishDate | 2023-07-01 |
| publisher | Istanbul University Press |
| record_format | Article |
| series | Journal of Economy Culture and Society |
| spelling | doaj-art-8699382a74d9495ea90b073b2de3d3762025-02-04T10:17:12ZengIstanbul University PressJournal of Economy Culture and Society2645-87722023-07-01671551694Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usageİbrahim Avcı0https://orcid.org/0000-0001-9112-5076Gümüşhane Üniversitesi, Gümüşhane, TürkiyeThis research focuses on the materialistic tendencies and conspicuous consumption behaviors of consumers, especially in today's social media age. The research's goal is to determine the effect of materialistic tendencies on conspicuous consumption behavior and to investigate the role of social media usage in mediating this effect. The data were collected in this context using a prepared survey form, and 596 consumers participated in the survey during the data collection process. SPSS and AMOS programs were used to analyze the collected data. As a result of the analyses, it was discovered that the materialistic tendency had a positive and significant effect on both conspicuous consumption behavior and social media usage; it was also discovered that social media usage had a positive and significant effect on conspicuous consumption behavior. Furthermore, it was determined that social media usage has a partial mediation in the effect of materialistic tendency on conspicuous consumption behavior; in other words, a portion of the effect of materialistic tendency on conspicuous consumption behavior is realized through social media usage. Suggestions for both theory and practice were made in light of these findings.https://dergipark.org.tr/en/download/article-file/2738459materialistic tendencyconspicuous consumption behaviorsocial media usagemediating effectstructural equation model |
| spellingShingle | İbrahim Avcı Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage Journal of Economy Culture and Society materialistic tendency conspicuous consumption behavior social media usage mediating effect structural equation model |
| title | Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage |
| title_full | Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage |
| title_fullStr | Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage |
| title_full_unstemmed | Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage |
| title_short | Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage |
| title_sort | materialistic tendency and conspicuous consumption behavior the mediating role of social media usage |
| topic | materialistic tendency conspicuous consumption behavior social media usage mediating effect structural equation model |
| url | https://dergipark.org.tr/en/download/article-file/2738459 |
| work_keys_str_mv | AT ibrahimavcı materialistictendencyandconspicuousconsumptionbehaviorthemediatingroleofsocialmediausage |