Content analysis of leading health organizations' social media pages on cardiovascular diseases
Background: Social media has become a significant platform for sharing medical knowledge and promoting public health awareness. Cardiovascular diseases (CVDs) are among the leading causes of mortality worldwide, accounting for nearly one-third of global deaths. Analyzing the content of health organi...
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| Format: | Article |
| Language: | English |
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Kashan University of Medical Sciences
2025-03-01
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| Series: | Nursing and Midwifery Studies |
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| Online Access: | https://nmsjournal.kaums.ac.ir/article_212201_526f16827962a8e913c7ef45d4432b08.pdf |
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| author | Reyhaneh Ebrahimi Zahra Meidani Somayyeh Nadi Ravandi Seyed Gholam Abbass Moosavi Fariba Raygan Ehsan Nabovati Mohsen Taghadosi Azade Safa |
| author_facet | Reyhaneh Ebrahimi Zahra Meidani Somayyeh Nadi Ravandi Seyed Gholam Abbass Moosavi Fariba Raygan Ehsan Nabovati Mohsen Taghadosi Azade Safa |
| author_sort | Reyhaneh Ebrahimi |
| collection | DOAJ |
| description | Background: Social media has become a significant platform for sharing medical knowledge and promoting public health awareness. Cardiovascular diseases (CVDs) are among the leading causes of mortality worldwide, accounting for nearly one-third of global deaths. Analyzing the content of health organizations’ social media platforms, such as Instagram pages related to cardiovascular diseases, offers valuable insights into their role in public health promotion and nursing practiceObjectives: This study aimed to analyze the content of leading health organizations' Instagram pages focused on cardiovascular diseases.Methods: A content analysis was conducted on the Instagram pages of two leading health organizations, the American Heart Association and the British Heart Foundation. All posts related to cardiovascular diseases from January to June 2022 were systematically analyzed. Data collection and analysis were performed concurrently, following the Graneheim and Lundman method for qualitative content analysis. To ensure the trustworthiness of the data, Guba and Lincoln’s (1994) four criteria were applied.Results: A total of 278 posts from the two selected pages were meticulously analyzed, leading to the identification of three primary categories: “Cultural Influence on Cardiovascular Health,” “Guiding the Health Journey,” and “Empowerment Amidst Cardiovascular Disease.” These categories were further subdivided into six subcategories: increasing social sensitivity, enhancing social responsibility, promoting lifestyle modifications, improving psychological skills, managing diseases, and sharing peer experiences.Conclusions: In today's digital landscape, awareness of credible health information on social media is essential for nurses to provide optimal care, remain informed, and engage effectively with patients and communities. Given the rising utilization of these platforms, regular content analyses are recommended due to their substantial influence on public health. |
| format | Article |
| id | doaj-art-8661482e1c3b4fcbbef407a4a578124b |
| institution | DOAJ |
| issn | 2322-1488 2322-1674 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Kashan University of Medical Sciences |
| record_format | Article |
| series | Nursing and Midwifery Studies |
| spelling | doaj-art-8661482e1c3b4fcbbef407a4a578124b2025-08-20T02:51:20ZengKashan University of Medical SciencesNursing and Midwifery Studies2322-14882322-16742025-03-0114111110.48307/nms.2024.479982.1491212201Content analysis of leading health organizations' social media pages on cardiovascular diseasesReyhaneh Ebrahimi0Zahra Meidani1Somayyeh Nadi Ravandi2Seyed Gholam Abbass Moosavi3Fariba Raygan4Ehsan Nabovati5Mohsen Taghadosi6Azade Safa7Health Information Management Research Center, Kashan University of Medical Sciences, Kashan, IranHealth Information Management Research Center, Kashan University of Medical Sciences, Kashan, IranHealth Information Management Research Center, Kashan University of Medical Sciences, Kashan, IranDepartment of Biostatistics and Epidemiology, School of Health, Kashan University of Medical Sciences, Kashan, IranDepartment of Cardiology, School of Medicine, Kashan University of Medical Sciences, Kashan, IranHealth Information Management Research Center, Kashan University of Medical Sciences, Kashan, IranTrauma Nursing Research Center, Kashan University of Medical Sciences, Kashan, IranTrauma Nursing Research Center, Kashan University of Medical Sciences, Kashan, IranBackground: Social media has become a significant platform for sharing medical knowledge and promoting public health awareness. Cardiovascular diseases (CVDs) are among the leading causes of mortality worldwide, accounting for nearly one-third of global deaths. Analyzing the content of health organizations’ social media platforms, such as Instagram pages related to cardiovascular diseases, offers valuable insights into their role in public health promotion and nursing practiceObjectives: This study aimed to analyze the content of leading health organizations' Instagram pages focused on cardiovascular diseases.Methods: A content analysis was conducted on the Instagram pages of two leading health organizations, the American Heart Association and the British Heart Foundation. All posts related to cardiovascular diseases from January to June 2022 were systematically analyzed. Data collection and analysis were performed concurrently, following the Graneheim and Lundman method for qualitative content analysis. To ensure the trustworthiness of the data, Guba and Lincoln’s (1994) four criteria were applied.Results: A total of 278 posts from the two selected pages were meticulously analyzed, leading to the identification of three primary categories: “Cultural Influence on Cardiovascular Health,” “Guiding the Health Journey,” and “Empowerment Amidst Cardiovascular Disease.” These categories were further subdivided into six subcategories: increasing social sensitivity, enhancing social responsibility, promoting lifestyle modifications, improving psychological skills, managing diseases, and sharing peer experiences.Conclusions: In today's digital landscape, awareness of credible health information on social media is essential for nurses to provide optimal care, remain informed, and engage effectively with patients and communities. Given the rising utilization of these platforms, regular content analyses are recommended due to their substantial influence on public health.https://nmsjournal.kaums.ac.ir/article_212201_526f16827962a8e913c7ef45d4432b08.pdfcardiovascular diseasessocial mediahealth organizationscontent analysis |
| spellingShingle | Reyhaneh Ebrahimi Zahra Meidani Somayyeh Nadi Ravandi Seyed Gholam Abbass Moosavi Fariba Raygan Ehsan Nabovati Mohsen Taghadosi Azade Safa Content analysis of leading health organizations' social media pages on cardiovascular diseases Nursing and Midwifery Studies cardiovascular diseases social media health organizations content analysis |
| title | Content analysis of leading health organizations' social media pages on cardiovascular diseases |
| title_full | Content analysis of leading health organizations' social media pages on cardiovascular diseases |
| title_fullStr | Content analysis of leading health organizations' social media pages on cardiovascular diseases |
| title_full_unstemmed | Content analysis of leading health organizations' social media pages on cardiovascular diseases |
| title_short | Content analysis of leading health organizations' social media pages on cardiovascular diseases |
| title_sort | content analysis of leading health organizations social media pages on cardiovascular diseases |
| topic | cardiovascular diseases social media health organizations content analysis |
| url | https://nmsjournal.kaums.ac.ir/article_212201_526f16827962a8e913c7ef45d4432b08.pdf |
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