A PRELIMINARY INVESTIGATION OF THE RESERVE SERVICE CONTINUUM
The paradigm of the organisation as service provider dominates current research. Most work focuses on the adoption of services by product-centred organisations, promoting the concept of a service continuum. This paper explores whether alternatives are possible, documenting a case study which apparen...
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| Format: | Article |
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| Language: | English |
| Published: |
Universidade de Santiago de Compostela
2016-02-01
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| Series: | Revista Galega de Economía |
| Online Access: | https://ojs3usc.devxercode.es/index.php/ubr/article/view/1724 |
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| Summary: | The paradigm of the organisation as service provider dominates current research. Most work focuses on the adoption of services by product-centred organisations, promoting the concept of a service continuum. This paper explores whether alternatives are possible, documenting a case study which apparently ‘reverses’ this continuum – a service-based SME which has developed in-house manufacturing capability  to improve the customer solution. The findings suggest that this could develop the current understanding of servitisation, however further work is outlined to test this.
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| ISSN: | 1132-2799 2255-5951 |