SMEs: Diversifying the Economy Beyond Hydrocarbons through International Marketing
The world has witnessed various changes that have prompted small and medium-sized enterprises (SMEs) to reassess their strategies, shifting their focus from merely achieving profits to adapting to an increasingly competitive environment. This study aims to explore the importance of international...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fra |
| Published: |
UNIVERSITE FELIX FOUPHOUET BOIGNY- COTE D'IVOIRE
2024-12-01
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| Series: | Pensées Genre, Penser Autrement |
| Subjects: | |
| Online Access: | https://www.rass-pgpa.org/wp-content/uploads/2024/12/V4N5014.pdf |
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| Summary: | The world has witnessed various changes that have prompted small and medium-sized enterprises
(SMEs) to reassess their strategies, shifting their focus from merely achieving profits to adapting to an
increasingly competitive environment. This study aims to explore the importance of international
marketing for these enterprises, particularly in rentier states like Algeria, which is striving to diversify
its non-oil exports. The results showed that success in global markets requires understanding consumer
needs and meeting those needs through effective marketing strategies. Therefore, Algeria needs a new
vision that aligns with the global economic system to enhance its competitiveness and achieve its
developmental goals. |
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| ISSN: | 2788-8495 2957-3564 |