Social effect of “cancel culture” on the digital environment: the case of generations Y and Z

“Cancel culture” is a significant phenomenon of modern digital communication, which has not been sufficiently studied due to its relative novelty. In this article operationalisation of the term “cancel culture” is carried out, and results of an empirical study conducted by means of a questionnaire,...

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Main Authors: L. Yu. Shuraeva, A. G. Korinets
Format: Article
Language:English
Published: Publishing House of the State University of Management 2023-02-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/4131
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author L. Yu. Shuraeva
A. G. Korinets
author_facet L. Yu. Shuraeva
A. G. Korinets
author_sort L. Yu. Shuraeva
collection DOAJ
description “Cancel culture” is a significant phenomenon of modern digital communication, which has not been sufficiently studied due to its relative novelty. In this article operationalisation of the term “cancel culture” is carried out, and results of an empirical study conducted by means of a questionnaire, an expert poll and the theoretical analysis method were presented. The goal of the study was to assess social effects of the phenomenon using the example of generations Y and Z. To achieve this goal, elements of the external world that likely served as ideological origins of the phenomenon; its social purpose, value and establishment in the Internet environment; aspects of online communication that form “cancel culture”; as well as specific characteristics of groups that use it as an instrument of social control were studied. The conducted study supports the suggested hypothesis that “cancel culture” is a dysfunctional social regulation mechanism that is being formed for the following reasons: users’ pathological self-righteousness, tendency to jump to superficial conclusions, and inadequate and explicit aggression often manifesting itself as stigmatisation and bullying. Coupled with a binary perception of human behaviour, these factors cause the main problem of the “cancel culture” phenomenon – the imbalance of stimuli.
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institution Kabale University
issn 1816-4277
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spelling doaj-art-8637613ab4cd465db6e730f397c42ce42025-02-04T08:28:15ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152023-02-0111224825610.26425/1816-4277-2022-12-248-2562671Social effect of “cancel culture” on the digital environment: the case of generations Y and ZL. Yu. Shuraeva0A. G. Korinets1State University of ManagementState University of Management“Cancel culture” is a significant phenomenon of modern digital communication, which has not been sufficiently studied due to its relative novelty. In this article operationalisation of the term “cancel culture” is carried out, and results of an empirical study conducted by means of a questionnaire, an expert poll and the theoretical analysis method were presented. The goal of the study was to assess social effects of the phenomenon using the example of generations Y and Z. To achieve this goal, elements of the external world that likely served as ideological origins of the phenomenon; its social purpose, value and establishment in the Internet environment; aspects of online communication that form “cancel culture”; as well as specific characteristics of groups that use it as an instrument of social control were studied. The conducted study supports the suggested hypothesis that “cancel culture” is a dysfunctional social regulation mechanism that is being formed for the following reasons: users’ pathological self-righteousness, tendency to jump to superficial conclusions, and inadequate and explicit aggression often manifesting itself as stigmatisation and bullying. Coupled with a binary perception of human behaviour, these factors cause the main problem of the “cancel culture” phenomenon – the imbalance of stimuli.https://vestnik.guu.ru/jour/article/view/4131cancel culturesocial controlonline communicationdigital activismbullyingonline aggressionmoral relativismmob justice
spellingShingle L. Yu. Shuraeva
A. G. Korinets
Social effect of “cancel culture” on the digital environment: the case of generations Y and Z
Вестник университета
cancel culture
social control
online communication
digital activism
bullying
online aggression
moral relativism
mob justice
title Social effect of “cancel culture” on the digital environment: the case of generations Y and Z
title_full Social effect of “cancel culture” on the digital environment: the case of generations Y and Z
title_fullStr Social effect of “cancel culture” on the digital environment: the case of generations Y and Z
title_full_unstemmed Social effect of “cancel culture” on the digital environment: the case of generations Y and Z
title_short Social effect of “cancel culture” on the digital environment: the case of generations Y and Z
title_sort social effect of cancel culture on the digital environment the case of generations y and z
topic cancel culture
social control
online communication
digital activism
bullying
online aggression
moral relativism
mob justice
url https://vestnik.guu.ru/jour/article/view/4131
work_keys_str_mv AT lyushuraeva socialeffectofcancelcultureonthedigitalenvironmentthecaseofgenerationsyandz
AT agkorinets socialeffectofcancelcultureonthedigitalenvironmentthecaseofgenerationsyandz