INFLUENCE OF MARKETING INSTRUMENTS ON THE FORMATION AND USE OF MARKETING POTENTIAL OF AGRICULTURAL ENTERPRISES
The article presents the results of research of theoretical, methodological and practical aspects of marketing mechanism formation of agricultural enterprises development. The essence of the notion «marketing mechanism of agricultural enterprises development» is defined. This mechanism is considered...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2020-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.20_3/Art74.pdf |
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