INFLUENCE OF MARKETING INSTRUMENTS ON THE FORMATION AND USE OF MARKETING POTENTIAL OF AGRICULTURAL ENTERPRISES

The article presents the results of research of theoretical, methodological and practical aspects of marketing mechanism formation of agricultural enterprises development. The essence of the notion «marketing mechanism of agricultural enterprises development» is defined. This mechanism is considered...

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Bibliographic Details
Main Authors: Nataliia ZELISKO, Svitlana KOLACH, Ruslana MAGIJOVYCH, Orysia VASYLYNA
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2020-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Online Access:https://managementjournal.usamv.ro/pdf/vol.20_3/Art74.pdf
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