The Impact of Artificial Intelligence on Digital Marketing: Leveraging Potential in a Competitive Business Landscape

The Impact of Artificial Intelligence on Digital Marketing: Leveraging Potential in a Competitive Business Landscape

This study aims to thoroughly investigate how Artificial Intelligence (AI) is strategically integrated into digital marketing practices and its consequential effects on Indonesia’s fiercely competitive business environment. Employing a quantitative research approach, this study meticulously examines...

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Bibliographic Details
Main Authors: Heny Hendrayati, Mochamad Achyarsyah, Frederic Marimon, Ulil Hartono, Lennora Putit
Format: Article
Language:English
Published: Ital Publication 2024-12-01
Series:Emerging Science Journal
Subjects:
artificial intelligence (ai)
digital marketing
business competitiveness
market dynamics
marketing strategies.
Online Access:https://ijournalse.org/index.php/ESJ/article/view/2463
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