Optimal Promotional Effort Policy for Innovation Diffusion Model in a Fuzzy Environment
In today’s era when a substitute for almost every product is readily available, acceptance and adoption of a new product in a market requires substantial amount of promotion. Here we formulate and analyze policies for promoting sales of a product in a market through optimal control theory problems....
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2021-01-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_80029_2ce16030b3a24e206ff5dd7900462e20.pdf |
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