Between a Burden and Green Technology: Rishi Sunak’s Framing of Climate Change Discourse on Facebook and X (Twitter)

The issue of climate change has been one of the critical foci of political discourse worldwide (Wagner, 2023). Given that political debates and political discourse are quite often communicated on Social Networking Sites (SNSs), for instance, Facebook and X (Araújo & Prior, 2021), it appears hig...

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Main Author: Oleksandr Kapranov
Format: Article
Language:English
Published: Vilnius University Press 2024-05-01
Series:Information & Media
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Online Access:https://www.zurnalai.vu.lt/IM/article/view/34409
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author Oleksandr Kapranov
author_facet Oleksandr Kapranov
author_sort Oleksandr Kapranov
collection DOAJ
description The issue of climate change has been one of the critical foci of political discourse worldwide (Wagner, 2023). Given that political debates and political discourse are quite often communicated on Social Networking Sites (SNSs), for instance, Facebook and X (Araújo & Prior, 2021), it appears highly relevant to tap into political actors’ discourse on SNSs that addresses the issue of climate change. Guided by the importance of SNSs in political discourse on climate change, the present article introduces and discusses a study on how Rishi Sunak, the current prime minister of the United Kingdom (the UK), frames the issue of climate change on his official Facebook and X accounts. Specifically, the aim of the study was to identify the types of frames used in Sunak’s climate change discourse in a corpus of his posts on Facebook and X. The corpus was collected and analysed in accordance with the methodology proposed and developed by Entman (2007). The results of the analysis revealed that Sunak’s framing of climate change involved a pragmatic economy-oriented aspect, which was presented discursively by imparting it a personalised dimension that involved multimodality. In particular, it was discovered that Sunak frequently framed the issue of climate change via the frames Burden and Green Technology. The findings were discussed in conjunction with the prior research on framing in climate change discourse.
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spelling doaj-art-8624a1cee182439dbaf78bd80fb6efaf2025-08-20T03:05:46ZengVilnius University PressInformation & Media2783-62072024-05-019910.15388/Im.2024.99.5Between a Burden and Green Technology: Rishi Sunak’s Framing of Climate Change Discourse on Facebook and X (Twitter)Oleksandr Kapranov0NLA University College, Norway The issue of climate change has been one of the critical foci of political discourse worldwide (Wagner, 2023). Given that political debates and political discourse are quite often communicated on Social Networking Sites (SNSs), for instance, Facebook and X (Araújo & Prior, 2021), it appears highly relevant to tap into political actors’ discourse on SNSs that addresses the issue of climate change. Guided by the importance of SNSs in political discourse on climate change, the present article introduces and discusses a study on how Rishi Sunak, the current prime minister of the United Kingdom (the UK), frames the issue of climate change on his official Facebook and X accounts. Specifically, the aim of the study was to identify the types of frames used in Sunak’s climate change discourse in a corpus of his posts on Facebook and X. The corpus was collected and analysed in accordance with the methodology proposed and developed by Entman (2007). The results of the analysis revealed that Sunak’s framing of climate change involved a pragmatic economy-oriented aspect, which was presented discursively by imparting it a personalised dimension that involved multimodality. In particular, it was discovered that Sunak frequently framed the issue of climate change via the frames Burden and Green Technology. The findings were discussed in conjunction with the prior research on framing in climate change discourse. https://www.zurnalai.vu.lt/IM/article/view/34409climate changeBritish political discourseFacebookframeframingX (Twitter)
spellingShingle Oleksandr Kapranov
Between a Burden and Green Technology: Rishi Sunak’s Framing of Climate Change Discourse on Facebook and X (Twitter)
Information & Media
climate change
British political discourse
Facebook
frame
framing
X (Twitter)
title Between a Burden and Green Technology: Rishi Sunak’s Framing of Climate Change Discourse on Facebook and X (Twitter)
title_full Between a Burden and Green Technology: Rishi Sunak’s Framing of Climate Change Discourse on Facebook and X (Twitter)
title_fullStr Between a Burden and Green Technology: Rishi Sunak’s Framing of Climate Change Discourse on Facebook and X (Twitter)
title_full_unstemmed Between a Burden and Green Technology: Rishi Sunak’s Framing of Climate Change Discourse on Facebook and X (Twitter)
title_short Between a Burden and Green Technology: Rishi Sunak’s Framing of Climate Change Discourse on Facebook and X (Twitter)
title_sort between a burden and green technology rishi sunak s framing of climate change discourse on facebook and x twitter
topic climate change
British political discourse
Facebook
frame
framing
X (Twitter)
url https://www.zurnalai.vu.lt/IM/article/view/34409
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