Effect of content framing in smoking prevention campaigns on recognition and attitudes: a virtual reality study
Objectives Anti-tobacco campaigns often suffer from a lack of systematic evaluation and may not always have the intended impact on the target population. Our research adopted immersive virtual reality (iVR) to systematically evaluate preventive anti-tobacco messages in a controlled setting while mim...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Health Psychology and Behavioral Medicine |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/21642850.2024.2420810 |
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