Promoting Religious Moderation among Indonesian Youth: A Content Analysis of PKMB UIN Ar-Raniry’s Instagram
This study examines the strategic use of Instagram by the Center for Spirituality and Religious Moderation (PKMB) at UIN Ar-Raniry in promoting religious moderation among Indonesian youth. Employing a qualitative content analysis approach, the research analyzes all posts, stories, and interactive fe...
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| Format: | Article |
| Language: | English |
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Lembaga Aneuk Muda Peduli Umat
2025-06-01
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| Series: | Sinthop |
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| Online Access: | https://journal.sinthop.org/index.php/ojs/article/view/24 |
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| author | Fathia Mulki Sattari Nofal Liata |
| author_facet | Fathia Mulki Sattari Nofal Liata |
| author_sort | Fathia Mulki Sattari |
| collection | DOAJ |
| description | This study examines the strategic use of Instagram by the Center for Spirituality and Religious Moderation (PKMB) at UIN Ar-Raniry in promoting religious moderation among Indonesian youth. Employing a qualitative content analysis approach, the research analyzes all posts, stories, and interactive features published on the PKMB Instagram account over a six-month period, supplemented by comparative insights from other prominent moderation-focused accounts (@moderasi_beragama and @mubadalah.id). The findings reveal that PKMB employs a diverse range of content—including educational infographics, inspirational quotes from religious leaders, short videos, and interactive features—to communicate messages of tolerance, interfaith dialogue, and the rejection of extremism. Audience engagement patterns indicate widespread support for these messages, particularly when content is visually appealing, relatable, and accompanied by opportunities for direct participation. However, some critical responses highlight ongoing challenges related to skepticism and the negotiation of religious identity in digital spaces. The study concludes that youth-centered, dialogic, and visually dynamic strategies are especially effective in fostering digital engagement and internalizing values of moderation. These insights provide practical recommendations for educators and policymakers seeking to cultivate a more inclusive and harmonious society through digital religious outreach. |
| format | Article |
| id | doaj-art-85e3b8a2ea094d18bf002dc35b9a0aad |
| institution | DOAJ |
| issn | 2986-8475 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Lembaga Aneuk Muda Peduli Umat |
| record_format | Article |
| series | Sinthop |
| spelling | doaj-art-85e3b8a2ea094d18bf002dc35b9a0aad2025-08-20T02:55:27ZengLembaga Aneuk Muda Peduli UmatSinthop2986-84752025-06-0141657410.69548/sinthop.v4.i1.24.65-7424Promoting Religious Moderation among Indonesian Youth: A Content Analysis of PKMB UIN Ar-Raniry’s InstagramFathia Mulki Sattari0Nofal Liata1Program Studi Sosiologi Agama, Universitas Islam Negeri Ar-Raniry, Banda AcehProgram Studi Sosiologi Agama, Universitas Islam Negeri Ar-Raniry, Banda AcehThis study examines the strategic use of Instagram by the Center for Spirituality and Religious Moderation (PKMB) at UIN Ar-Raniry in promoting religious moderation among Indonesian youth. Employing a qualitative content analysis approach, the research analyzes all posts, stories, and interactive features published on the PKMB Instagram account over a six-month period, supplemented by comparative insights from other prominent moderation-focused accounts (@moderasi_beragama and @mubadalah.id). The findings reveal that PKMB employs a diverse range of content—including educational infographics, inspirational quotes from religious leaders, short videos, and interactive features—to communicate messages of tolerance, interfaith dialogue, and the rejection of extremism. Audience engagement patterns indicate widespread support for these messages, particularly when content is visually appealing, relatable, and accompanied by opportunities for direct participation. However, some critical responses highlight ongoing challenges related to skepticism and the negotiation of religious identity in digital spaces. The study concludes that youth-centered, dialogic, and visually dynamic strategies are especially effective in fostering digital engagement and internalizing values of moderation. These insights provide practical recommendations for educators and policymakers seeking to cultivate a more inclusive and harmonious society through digital religious outreach.https://journal.sinthop.org/index.php/ojs/article/view/24social mediainstagramreligious moderationyouthdigital engagementpkmb uin ar-raniry |
| spellingShingle | Fathia Mulki Sattari Nofal Liata Promoting Religious Moderation among Indonesian Youth: A Content Analysis of PKMB UIN Ar-Raniry’s Instagram Sinthop social media religious moderation youth digital engagement pkmb uin ar-raniry |
| title | Promoting Religious Moderation among Indonesian Youth: A Content Analysis of PKMB UIN Ar-Raniry’s Instagram |
| title_full | Promoting Religious Moderation among Indonesian Youth: A Content Analysis of PKMB UIN Ar-Raniry’s Instagram |
| title_fullStr | Promoting Religious Moderation among Indonesian Youth: A Content Analysis of PKMB UIN Ar-Raniry’s Instagram |
| title_full_unstemmed | Promoting Religious Moderation among Indonesian Youth: A Content Analysis of PKMB UIN Ar-Raniry’s Instagram |
| title_short | Promoting Religious Moderation among Indonesian Youth: A Content Analysis of PKMB UIN Ar-Raniry’s Instagram |
| title_sort | promoting religious moderation among indonesian youth a content analysis of pkmb uin ar raniry s instagram |
| topic | social media religious moderation youth digital engagement pkmb uin ar-raniry |
| url | https://journal.sinthop.org/index.php/ojs/article/view/24 |
| work_keys_str_mv | AT fathiamulkisattari promotingreligiousmoderationamongindonesianyouthacontentanalysisofpkmbuinarranirysinstagram AT nofalliata promotingreligiousmoderationamongindonesianyouthacontentanalysisofpkmbuinarranirysinstagram |