International pregnancy loss/ miscarriage day posts shared on Instagram: a content analysisAJOG Global Reports at a Glance

Background: Miscarriage refers to the loss of a fetus before the completion of 28 weeks of gestation. The prevalence of miscarriage across all age groups ranges from 12% to 20%. Despite the great incidence of miscarriage, public awareness and understanding about pregnancy loss remain inadequate. Cur...

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Main Authors: Atikah Sayogo Putri, Achmad Kemal Harzif, Putri Nurbaeti, Aisyah Retno Puspawardani, Nafi'atul Ummah, Shakira Amirah, Muhammad Candrika Agyawisnu Yuwono, Mila Maidarti, Kanadi Sumapraja
Format: Article
Language:English
Published: Elsevier 2025-05-01
Series:AJOG Global Reports
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Online Access:http://www.sciencedirect.com/science/article/pii/S2666577825000486
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author Atikah Sayogo Putri
Achmad Kemal Harzif
Putri Nurbaeti
Aisyah Retno Puspawardani
Nafi'atul Ummah
Shakira Amirah
Muhammad Candrika Agyawisnu Yuwono
Mila Maidarti
Kanadi Sumapraja
author_facet Atikah Sayogo Putri
Achmad Kemal Harzif
Putri Nurbaeti
Aisyah Retno Puspawardani
Nafi'atul Ummah
Shakira Amirah
Muhammad Candrika Agyawisnu Yuwono
Mila Maidarti
Kanadi Sumapraja
author_sort Atikah Sayogo Putri
collection DOAJ
description Background: Miscarriage refers to the loss of a fetus before the completion of 28 weeks of gestation. The prevalence of miscarriage across all age groups ranges from 12% to 20%. Despite the great incidence of miscarriage, public awareness and understanding about pregnancy loss remain inadequate. Currently, social media platforms, such as Instagram, are frequently utilised by the public as a mechanism to address their health-related concerns. Objective: This study aims to determine the characteristics of content disseminated on Instagram regarding International Pregnancy Loss/Miscarriage Day over the preceding three-year period. Study Design: This was an analytical-observational study to describe community participation on Instagram in commemorating International Pregnancy Loss Day 2022-2024. Hashtags used include #pregnancyloss, #pregnancylossawareness, and #pregnancylossjourney. Data were analysed using content analysis and simple nominal descriptive statistics to enable comparison. Results: A total of 600 Instagram posts were deemed eligible and met the specified inclusion criteria for subsequent analysis. The data revealed that the predominant form of content consists of text/quotes, comprising 44.38% (n=248) of the total content. The most common content type was personal experience sharing, accounting for 55.6% (n=334), followed by education/information for 44.24% (n=265). Conclusion: The utilization of social media platforms like Instagram to commemorate International Pregnancy Loss Day, particularly by health care provider, has huge potential benefit to spread awareness, information, as well as providing support for patients.
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spelling doaj-art-85cab2ca3a394d0585053ccea7be103f2025-08-20T03:32:46ZengElsevierAJOG Global Reports2666-57782025-05-015210048710.1016/j.xagr.2025.100487International pregnancy loss/ miscarriage day posts shared on Instagram: a content analysisAJOG Global Reports at a GlanceAtikah Sayogo Putri0Achmad Kemal Harzif1Putri Nurbaeti2Aisyah Retno Puspawardani3Nafi'atul Ummah4Shakira Amirah5Muhammad Candrika Agyawisnu Yuwono6Mila Maidarti7Kanadi Sumapraja8Department of Obstetrics and Gynecology, Faculty of Medicine Universitas Indonesia - dr. Cipto Mangunkusumo General Hospital, Jakarta, IndonesiaReproductive Immunoendocrinology Division, Department of Obstetrics and Gynecology, Faculty of Medicine Universitas Indonesia - dr. Cipto Mangunkusumo General Hospital, Jakarta, Indonesia; Yasmin IVF Clinic dr. Cipto Mangunkusumo General Hospital, Jakarta, Indonesia; Human Reproduction, Infertility, and Family Planning Cluster, Indonesia Reproductive Medicine Research and Training Center, Faculty of Medicine, Universitas Indonesia, Jakarta, Indonesia; Corresponding author:Human Reproduction, Infertility, and Family Planning Cluster, Indonesia Reproductive Medicine Research and Training Center, Faculty of Medicine, Universitas Indonesia, Jakarta, IndonesiaHuman Reproduction, Infertility, and Family Planning Cluster, Indonesia Reproductive Medicine Research and Training Center, Faculty of Medicine, Universitas Indonesia, Jakarta, IndonesiaHuman Reproduction, Infertility, and Family Planning Cluster, Indonesia Reproductive Medicine Research and Training Center, Faculty of Medicine, Universitas Indonesia, Jakarta, IndonesiaFaculty of Medicine, Universitas Indonesia, Jakarta, IndonesiaFaculty of Medicine, Universitas Indonesia, Jakarta, IndonesiaReproductive Immunoendocrinology Division, Department of Obstetrics and Gynecology, Faculty of Medicine Universitas Indonesia - dr. Cipto Mangunkusumo General Hospital, Jakarta, Indonesia; Yasmin IVF Clinic dr. Cipto Mangunkusumo General Hospital, Jakarta, Indonesia; Human Reproduction, Infertility, and Family Planning Cluster, Indonesia Reproductive Medicine Research and Training Center, Faculty of Medicine, Universitas Indonesia, Jakarta, IndonesiaReproductive Immunoendocrinology Division, Department of Obstetrics and Gynecology, Faculty of Medicine Universitas Indonesia - dr. Cipto Mangunkusumo General Hospital, Jakarta, Indonesia; Yasmin IVF Clinic dr. Cipto Mangunkusumo General Hospital, Jakarta, Indonesia; Human Reproduction, Infertility, and Family Planning Cluster, Indonesia Reproductive Medicine Research and Training Center, Faculty of Medicine, Universitas Indonesia, Jakarta, IndonesiaBackground: Miscarriage refers to the loss of a fetus before the completion of 28 weeks of gestation. The prevalence of miscarriage across all age groups ranges from 12% to 20%. Despite the great incidence of miscarriage, public awareness and understanding about pregnancy loss remain inadequate. Currently, social media platforms, such as Instagram, are frequently utilised by the public as a mechanism to address their health-related concerns. Objective: This study aims to determine the characteristics of content disseminated on Instagram regarding International Pregnancy Loss/Miscarriage Day over the preceding three-year period. Study Design: This was an analytical-observational study to describe community participation on Instagram in commemorating International Pregnancy Loss Day 2022-2024. Hashtags used include #pregnancyloss, #pregnancylossawareness, and #pregnancylossjourney. Data were analysed using content analysis and simple nominal descriptive statistics to enable comparison. Results: A total of 600 Instagram posts were deemed eligible and met the specified inclusion criteria for subsequent analysis. The data revealed that the predominant form of content consists of text/quotes, comprising 44.38% (n=248) of the total content. The most common content type was personal experience sharing, accounting for 55.6% (n=334), followed by education/information for 44.24% (n=265). Conclusion: The utilization of social media platforms like Instagram to commemorate International Pregnancy Loss Day, particularly by health care provider, has huge potential benefit to spread awareness, information, as well as providing support for patients.http://www.sciencedirect.com/science/article/pii/S2666577825000486contentInstagrammiscarriagepostpregnancy loss
spellingShingle Atikah Sayogo Putri
Achmad Kemal Harzif
Putri Nurbaeti
Aisyah Retno Puspawardani
Nafi'atul Ummah
Shakira Amirah
Muhammad Candrika Agyawisnu Yuwono
Mila Maidarti
Kanadi Sumapraja
International pregnancy loss/ miscarriage day posts shared on Instagram: a content analysisAJOG Global Reports at a Glance
AJOG Global Reports
content
Instagram
miscarriage
post
pregnancy loss
title International pregnancy loss/ miscarriage day posts shared on Instagram: a content analysisAJOG Global Reports at a Glance
title_full International pregnancy loss/ miscarriage day posts shared on Instagram: a content analysisAJOG Global Reports at a Glance
title_fullStr International pregnancy loss/ miscarriage day posts shared on Instagram: a content analysisAJOG Global Reports at a Glance
title_full_unstemmed International pregnancy loss/ miscarriage day posts shared on Instagram: a content analysisAJOG Global Reports at a Glance
title_short International pregnancy loss/ miscarriage day posts shared on Instagram: a content analysisAJOG Global Reports at a Glance
title_sort international pregnancy loss miscarriage day posts shared on instagram a content analysisajog global reports at a glance
topic content
Instagram
miscarriage
post
pregnancy loss
url http://www.sciencedirect.com/science/article/pii/S2666577825000486
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