Development and Validation of the Scale for Analysing the Consumption Behaviours of E-Sports Players Using a Mixed-Methods Approach
This paper aims to develop the E-Sports Consumption Behaviour Assessment Scale (E-CBAs) to assess consumption trends among e-sports consumers, addressing the economic and social dimensions of the digital gaming industry. With the rapid growth of digital games and the rising popularity of e-sports, t...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2025-08-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251357721 |
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| author | Oguzhan Gul Zuhal Yurtsizoglu |
| author_facet | Oguzhan Gul Zuhal Yurtsizoglu |
| author_sort | Oguzhan Gul |
| collection | DOAJ |
| description | This paper aims to develop the E-Sports Consumption Behaviour Assessment Scale (E-CBAs) to assess consumption trends among e-sports consumers, addressing the economic and social dimensions of the digital gaming industry. With the rapid growth of digital games and the rising popularity of e-sports, the E-CBAs was developed to capture three consumption dimensions: hedonic, utilitarian, and luxury. Qualitative data were gathered through in-depth interviews with 12 professional e-sports players, while quantitative data were collected from 314 e-sports players using the newly developed E-CBAs. The findings reveal that digital games strengthen social bonds and enhance problem-solving and strategic thinking skills. Economically, the in-game spending of e-sports players significantly contributes to industry growth. This paper provides a comprehensive evaluation to support strategic decision-making in the digital gaming sector, highlighting the E-CBAs as a valuable assessment instrument for future research and applications. |
| format | Article |
| id | doaj-art-85b8f9e632264c1ba7c9cec04c3a16f0 |
| institution | DOAJ |
| issn | 2158-2440 |
| language | English |
| publishDate | 2025-08-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | SAGE Open |
| spelling | doaj-art-85b8f9e632264c1ba7c9cec04c3a16f02025-08-20T03:03:51ZengSAGE PublishingSAGE Open2158-24402025-08-011510.1177/21582440251357721Development and Validation of the Scale for Analysing the Consumption Behaviours of E-Sports Players Using a Mixed-Methods ApproachOguzhan Gul0Zuhal Yurtsizoglu1Sivas Cumhuriyet University, Sivas, TürkiyeSivas Cumhuriyet University, Sivas, TürkiyeThis paper aims to develop the E-Sports Consumption Behaviour Assessment Scale (E-CBAs) to assess consumption trends among e-sports consumers, addressing the economic and social dimensions of the digital gaming industry. With the rapid growth of digital games and the rising popularity of e-sports, the E-CBAs was developed to capture three consumption dimensions: hedonic, utilitarian, and luxury. Qualitative data were gathered through in-depth interviews with 12 professional e-sports players, while quantitative data were collected from 314 e-sports players using the newly developed E-CBAs. The findings reveal that digital games strengthen social bonds and enhance problem-solving and strategic thinking skills. Economically, the in-game spending of e-sports players significantly contributes to industry growth. This paper provides a comprehensive evaluation to support strategic decision-making in the digital gaming sector, highlighting the E-CBAs as a valuable assessment instrument for future research and applications.https://doi.org/10.1177/21582440251357721 |
| spellingShingle | Oguzhan Gul Zuhal Yurtsizoglu Development and Validation of the Scale for Analysing the Consumption Behaviours of E-Sports Players Using a Mixed-Methods Approach SAGE Open |
| title | Development and Validation of the Scale for Analysing the Consumption Behaviours of E-Sports Players Using a Mixed-Methods Approach |
| title_full | Development and Validation of the Scale for Analysing the Consumption Behaviours of E-Sports Players Using a Mixed-Methods Approach |
| title_fullStr | Development and Validation of the Scale for Analysing the Consumption Behaviours of E-Sports Players Using a Mixed-Methods Approach |
| title_full_unstemmed | Development and Validation of the Scale for Analysing the Consumption Behaviours of E-Sports Players Using a Mixed-Methods Approach |
| title_short | Development and Validation of the Scale for Analysing the Consumption Behaviours of E-Sports Players Using a Mixed-Methods Approach |
| title_sort | development and validation of the scale for analysing the consumption behaviours of e sports players using a mixed methods approach |
| url | https://doi.org/10.1177/21582440251357721 |
| work_keys_str_mv | AT oguzhangul developmentandvalidationofthescaleforanalysingtheconsumptionbehavioursofesportsplayersusingamixedmethodsapproach AT zuhalyurtsizoglu developmentandvalidationofthescaleforanalysingtheconsumptionbehavioursofesportsplayersusingamixedmethodsapproach |