An Eye Tracking Study on the Reception of Second-Person Pronouns in English-Chinese Advertisement Translation
Second-person pronouns (SPs) address readers directly, and they are widely used in the advertising discourse. SPs are often handled flexibly in English-Chinese advertisement translation, and SPs may be added to Chinese translations even when the original texts do not have second-person reference. Th...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-07-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251352363 |
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