Health consciousness, hedonic and eudaimonic motivations in green purchase intention among Generation Z

Health consciousness, hedonic and eudaimonic motivations in green purchase intention among Generation Z

This study analyzes the determinants of green purchase intention among Generation Z consumers, considering health consciousness, environmental knowledge, and hedonic and eudaimonic motivations. Using a structural equation model (PLS-SEM), this study examines how these variables influence environment...

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Bibliographic Details
Main Authors: Andrés Acosta Aguinaga, Luciano Barcellos de Paula
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Business & Management
Subjects:
Health consciousness
hedonic motivation
eudaimonic motivation
green purchase intention
Generation z
Consumer Psychology
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2025.2528160
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