Health consciousness, hedonic and eudaimonic motivations in green purchase intention among Generation Z
This study analyzes the determinants of green purchase intention among Generation Z consumers, considering health consciousness, environmental knowledge, and hedonic and eudaimonic motivations. Using a structural equation model (PLS-SEM), this study examines how these variables influence environment...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
|
| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2528160 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850116334426259456 |
|---|---|
| author | Andrés Acosta Aguinaga Luciano Barcellos de Paula |
| author_facet | Andrés Acosta Aguinaga Luciano Barcellos de Paula |
| author_sort | Andrés Acosta Aguinaga |
| collection | DOAJ |
| description | This study analyzes the determinants of green purchase intention among Generation Z consumers, considering health consciousness, environmental knowledge, and hedonic and eudaimonic motivations. Using a structural equation model (PLS-SEM), this study examines how these variables influence environmental attitudes, ultimately leading to green purchase intention. Both eudaimonic and hedonic motivations, along with health consciousness and environmental knowledge, play crucial roles in decision-making related to green products. These insights contribute to theory and practice by providing guidance for marketing strategies and public policies aimed at promoting sustainable consumption, particularly by emphasizing emotional and health-related factors. |
| format | Article |
| id | doaj-art-85455c6cf32041bb8647dfd693a70533 |
| institution | OA Journals |
| issn | 2331-1975 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj-art-85455c6cf32041bb8647dfd693a705332025-08-20T02:36:20ZengTaylor & Francis GroupCogent Business & Management2331-19752025-12-0112110.1080/23311975.2025.2528160Health consciousness, hedonic and eudaimonic motivations in green purchase intention among Generation ZAndrés Acosta Aguinaga0Luciano Barcellos de PaulaCENTRUM Católica Graduate Business School, Pontificia Universidad Católica del Perú, PeruThis study analyzes the determinants of green purchase intention among Generation Z consumers, considering health consciousness, environmental knowledge, and hedonic and eudaimonic motivations. Using a structural equation model (PLS-SEM), this study examines how these variables influence environmental attitudes, ultimately leading to green purchase intention. Both eudaimonic and hedonic motivations, along with health consciousness and environmental knowledge, play crucial roles in decision-making related to green products. These insights contribute to theory and practice by providing guidance for marketing strategies and public policies aimed at promoting sustainable consumption, particularly by emphasizing emotional and health-related factors.https://www.tandfonline.com/doi/10.1080/23311975.2025.2528160Health consciousnesshedonic motivationeudaimonic motivationgreen purchase intentionGeneration zConsumer Psychology |
| spellingShingle | Andrés Acosta Aguinaga Luciano Barcellos de Paula Health consciousness, hedonic and eudaimonic motivations in green purchase intention among Generation Z Cogent Business & Management Health consciousness hedonic motivation eudaimonic motivation green purchase intention Generation z Consumer Psychology |
| title | Health consciousness, hedonic and eudaimonic motivations in green purchase intention among Generation Z |
| title_full | Health consciousness, hedonic and eudaimonic motivations in green purchase intention among Generation Z |
| title_fullStr | Health consciousness, hedonic and eudaimonic motivations in green purchase intention among Generation Z |
| title_full_unstemmed | Health consciousness, hedonic and eudaimonic motivations in green purchase intention among Generation Z |
| title_short | Health consciousness, hedonic and eudaimonic motivations in green purchase intention among Generation Z |
| title_sort | health consciousness hedonic and eudaimonic motivations in green purchase intention among generation z |
| topic | Health consciousness hedonic motivation eudaimonic motivation green purchase intention Generation z Consumer Psychology |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2025.2528160 |
| work_keys_str_mv | AT andresacostaaguinaga healthconsciousnesshedonicandeudaimonicmotivationsingreenpurchaseintentionamonggenerationz AT lucianobarcellosdepaula healthconsciousnesshedonicandeudaimonicmotivationsingreenpurchaseintentionamonggenerationz |