Exploring the Perceived online Review Credibility and Management Response Influence on Purchase Intention
Online reviews play a crucial role in the consumer decision-making process in the glamping industry. Some reviews are misleading; therefore, users need to identify credible reviews to form objective opinions. This study examined dimensions of perceived review credibility and its influence on purchas...
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| Format: | Article |
| Language: | English |
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University of Tehran
2023-04-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_92361_1218c13844cfe6277cbaf09e004898d4.pdf |
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| author | Elmira Djafarova Laura Geere BA |
| author_facet | Elmira Djafarova Laura Geere BA |
| author_sort | Elmira Djafarova |
| collection | DOAJ |
| description | Online reviews play a crucial role in the consumer decision-making process in the glamping industry. Some reviews are misleading; therefore, users need to identify credible reviews to form objective opinions. This study examined dimensions of perceived review credibility and its influence on purchase intention within the glamping business. Online surveys were conducted with respondents with relevant travel experiences to examine the key credibility factors. Findings identified that review length, amount of detail, writing style, and travelers’ images; as well as mixed, moderate, and two-sided reviews influence perceived review credibility. It was also found that perceived review credibility influences purchase intention; that management response impacts perceived company credibility and purchase intention; and that personalized management response is valuable for the perceived credibility and purchase intention. A revised conceptual framework was developed to demonstrate the sources of perceived credible online reviews and the role of management responses in the reviews. In addition to the theoretical contribution, this study can have practical marketing implications for businesses when creating online promotional material for their products and engaging with customers |
| format | Article |
| id | doaj-art-85179fd59b304bfb8395dc9c18c1926c |
| institution | Kabale University |
| issn | 2008-5893 2423-5059 |
| language | English |
| publishDate | 2023-04-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | Journal of Information Technology Management |
| spelling | doaj-art-85179fd59b304bfb8395dc9c18c1926c2025-08-20T03:37:15ZengUniversity of TehranJournal of Information Technology Management2008-58932423-50592023-04-011529211510.22059/jitm.2022.333297.295692361Exploring the Perceived online Review Credibility and Management Response Influence on Purchase IntentionElmira Djafarova0Laura Geere BA1Associate Prof., Department of Business and Management, Northumbria University, Northumbria, England.MSc., Department of Business and Management, Northumbria University, Northumbria, England.Online reviews play a crucial role in the consumer decision-making process in the glamping industry. Some reviews are misleading; therefore, users need to identify credible reviews to form objective opinions. This study examined dimensions of perceived review credibility and its influence on purchase intention within the glamping business. Online surveys were conducted with respondents with relevant travel experiences to examine the key credibility factors. Findings identified that review length, amount of detail, writing style, and travelers’ images; as well as mixed, moderate, and two-sided reviews influence perceived review credibility. It was also found that perceived review credibility influences purchase intention; that management response impacts perceived company credibility and purchase intention; and that personalized management response is valuable for the perceived credibility and purchase intention. A revised conceptual framework was developed to demonstrate the sources of perceived credible online reviews and the role of management responses in the reviews. In addition to the theoretical contribution, this study can have practical marketing implications for businesses when creating online promotional material for their products and engaging with customershttps://jitm.ut.ac.ir/article_92361_1218c13844cfe6277cbaf09e004898d4.pdfonline reviewperceived credibilitymanagement responsepurchase intention |
| spellingShingle | Elmira Djafarova Laura Geere BA Exploring the Perceived online Review Credibility and Management Response Influence on Purchase Intention Journal of Information Technology Management online review perceived credibility management response purchase intention |
| title | Exploring the Perceived online Review Credibility and Management Response Influence on Purchase Intention |
| title_full | Exploring the Perceived online Review Credibility and Management Response Influence on Purchase Intention |
| title_fullStr | Exploring the Perceived online Review Credibility and Management Response Influence on Purchase Intention |
| title_full_unstemmed | Exploring the Perceived online Review Credibility and Management Response Influence on Purchase Intention |
| title_short | Exploring the Perceived online Review Credibility and Management Response Influence on Purchase Intention |
| title_sort | exploring the perceived online review credibility and management response influence on purchase intention |
| topic | online review perceived credibility management response purchase intention |
| url | https://jitm.ut.ac.ir/article_92361_1218c13844cfe6277cbaf09e004898d4.pdf |
| work_keys_str_mv | AT elmiradjafarova exploringtheperceivedonlinereviewcredibilityandmanagementresponseinfluenceonpurchaseintention AT laurageereba exploringtheperceivedonlinereviewcredibilityandmanagementresponseinfluenceonpurchaseintention |