An exploration of user engagement and communication strategies on Spotify: a uses and gratifications perspective

An exploration of user engagement and communication strategies on Spotify: a uses and gratifications perspective

This study investigated the communication gap between Spotify and its users, focusing on messaging consistency, user-specific experiences, and feedback mechanisms. By analyzing data from students at Umm Al Quwain University, the study revealed a potential disconnect between how Spotify communicates...

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Bibliographic Details
Main Authors: Elsir Ali Saad Mohamed, Haitham Abdelrahman Al Aawad, Mathani Hassan Abasher, Saleh Obaid Al-Rached, Abdulla Ebrahim Altaher
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-05-01
Series:Frontiers in Communication
Subjects:
Spotify
communication
user experience
personalization
feedback
digital media
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1457754/full
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