SPECIFICITY OF DESIGN AND PROMOTION OF THE VEGETARIAN RESTAURANTS AS AN APPROACH TO IMPROVE THE COMPETITIVENESS OF THE DESTINATION
The objective of this research work is to study the best international practices of designing and promoting vegetarian healthy food restaurants. It is based on the complex analysis of the theoretical material and experimental research, comprising consumer market analysis, the choice of the restauran...
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| Format: | Article |
| Language: | Russian |
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North Caucasus Federal University
2022-02-01
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| Series: | Вестник Северо-Кавказского федерального университета |
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| Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/377 |
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| author | V. Alieva A. Savtcova L. Alieva |
| author_facet | V. Alieva A. Savtcova L. Alieva |
| author_sort | V. Alieva |
| collection | DOAJ |
| description | The objective of this research work is to study the best international practices of designing and promoting vegetarian healthy food restaurants. It is based on the complex analysis of the theoretical material and experimental research, comprising consumer market analysis, the choice of the restaurant location (advantages and disadvantages), analysis of the competitive environment (SWOT analysis of competitors), technological and product design, development of vegetarian menu, selection of service system. The project resulted in the development of a medium-term plan for promoting the restaurant «S&M» and for embedding the project «S&M» into the development programme of Stavropol as a tourist destination. |
| format | Article |
| id | doaj-art-85014c99db1e4f6cb50aa858b223a98e |
| institution | DOAJ |
| issn | 2307-907X |
| language | Russian |
| publishDate | 2022-02-01 |
| publisher | North Caucasus Federal University |
| record_format | Article |
| series | Вестник Северо-Кавказского федерального университета |
| spelling | doaj-art-85014c99db1e4f6cb50aa858b223a98e2025-08-20T02:54:27ZrusNorth Caucasus Federal UniversityВестник Северо-Кавказского федерального университета2307-907X2022-02-01064954376SPECIFICITY OF DESIGN AND PROMOTION OF THE VEGETARIAN RESTAURANTS AS AN APPROACH TO IMPROVE THE COMPETITIVENESS OF THE DESTINATIONV. Alieva0A. Savtcova1L. Alieva2North-Caucasus Federal UniversityNorth-Caucasus Federal UniversityNorth-Caucasus Federal UniversityThe objective of this research work is to study the best international practices of designing and promoting vegetarian healthy food restaurants. It is based on the complex analysis of the theoretical material and experimental research, comprising consumer market analysis, the choice of the restaurant location (advantages and disadvantages), analysis of the competitive environment (SWOT analysis of competitors), technological and product design, development of vegetarian menu, selection of service system. The project resulted in the development of a medium-term plan for promoting the restaurant «S&M» and for embedding the project «S&M» into the development programme of Stavropol as a tourist destination.https://vestnikskfu.elpub.ru/jour/article/view/377consumer market segmentscommunication channelsincreasing competitivenessvegetarian foodrestaurant business |
| spellingShingle | V. Alieva A. Savtcova L. Alieva SPECIFICITY OF DESIGN AND PROMOTION OF THE VEGETARIAN RESTAURANTS AS AN APPROACH TO IMPROVE THE COMPETITIVENESS OF THE DESTINATION Вестник Северо-Кавказского федерального университета consumer market segments communication channels increasing competitiveness vegetarian food restaurant business |
| title | SPECIFICITY OF DESIGN AND PROMOTION OF THE VEGETARIAN RESTAURANTS AS AN APPROACH TO IMPROVE THE COMPETITIVENESS OF THE DESTINATION |
| title_full | SPECIFICITY OF DESIGN AND PROMOTION OF THE VEGETARIAN RESTAURANTS AS AN APPROACH TO IMPROVE THE COMPETITIVENESS OF THE DESTINATION |
| title_fullStr | SPECIFICITY OF DESIGN AND PROMOTION OF THE VEGETARIAN RESTAURANTS AS AN APPROACH TO IMPROVE THE COMPETITIVENESS OF THE DESTINATION |
| title_full_unstemmed | SPECIFICITY OF DESIGN AND PROMOTION OF THE VEGETARIAN RESTAURANTS AS AN APPROACH TO IMPROVE THE COMPETITIVENESS OF THE DESTINATION |
| title_short | SPECIFICITY OF DESIGN AND PROMOTION OF THE VEGETARIAN RESTAURANTS AS AN APPROACH TO IMPROVE THE COMPETITIVENESS OF THE DESTINATION |
| title_sort | specificity of design and promotion of the vegetarian restaurants as an approach to improve the competitiveness of the destination |
| topic | consumer market segments communication channels increasing competitiveness vegetarian food restaurant business |
| url | https://vestnikskfu.elpub.ru/jour/article/view/377 |
| work_keys_str_mv | AT valieva specificityofdesignandpromotionofthevegetarianrestaurantsasanapproachtoimprovethecompetitivenessofthedestination AT asavtcova specificityofdesignandpromotionofthevegetarianrestaurantsasanapproachtoimprovethecompetitivenessofthedestination AT lalieva specificityofdesignandpromotionofthevegetarianrestaurantsasanapproachtoimprovethecompetitivenessofthedestination |