Swipe, watch, engage
The global impact of TikTok has prompted discussions digital consumption among youth. This study originated from this contentious context aimed at exploring the audio-visual consumption patterns of generation Alpha in thematic, audio-visual, and interactive terms. The analysis comprised 500 videos c...
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| Format: | Article |
| Language: | English |
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Icono 14
2025-02-01
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| Series: | La Revista Icono 14 |
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| Online Access: | https://icono14.net/ojs/index.php/icono14/article/view/2183 |
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| _version_ | 1850085492123500544 |
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| author | José Antonio Cortés Quesada Arantxa Vizcaíno-Verdú |
| author_facet | José Antonio Cortés Quesada Arantxa Vizcaíno-Verdú |
| author_sort | José Antonio Cortés Quesada |
| collection | DOAJ |
| description | The global impact of TikTok has prompted discussions digital consumption among youth. This study originated from this contentious context aimed at exploring the audio-visual consumption patterns of generation Alpha in thematic, audio-visual, and interactive terms. The analysis comprised 500 videos collected through the "For You Feed" of two 14-year-old individuals on the platform using quantitative content analysis. The findings reveal a predominance of humorous and dance-related content, along with a notable presence of advertising. It is noteworthy the popularity of the original content over promotional messages, with minimal employment of audio-visual techniques in the former case. These results underscore the relevance of understanding how new generations engage with digital content in an increasingly controversial and algorithm-dependent environment in contrast to governmental regulations and restrictions.
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| format | Article |
| id | doaj-art-84c09927ee2642ceb8b5ec32f0519451 |
| institution | DOAJ |
| issn | 1697-8293 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Icono 14 |
| record_format | Article |
| series | La Revista Icono 14 |
| spelling | doaj-art-84c09927ee2642ceb8b5ec32f05194512025-08-20T02:43:42ZengIcono 14La Revista Icono 141697-82932025-02-0123110.7195/ri14.v23i1.2183Swipe, watch, engageJosé Antonio Cortés Quesada0https://orcid.org/0000-0002-9292-2437Arantxa Vizcaíno-Verdú1https://orcid.org/0000-0001-9399-2077Universidad Internacional de la Rioja (UNIR)Universidad Internacional de la Rioja (UNIR)The global impact of TikTok has prompted discussions digital consumption among youth. This study originated from this contentious context aimed at exploring the audio-visual consumption patterns of generation Alpha in thematic, audio-visual, and interactive terms. The analysis comprised 500 videos collected through the "For You Feed" of two 14-year-old individuals on the platform using quantitative content analysis. The findings reveal a predominance of humorous and dance-related content, along with a notable presence of advertising. It is noteworthy the popularity of the original content over promotional messages, with minimal employment of audio-visual techniques in the former case. These results underscore the relevance of understanding how new generations engage with digital content in an increasingly controversial and algorithm-dependent environment in contrast to governmental regulations and restrictions. https://icono14.net/ojs/index.php/icono14/article/view/2183Generation Alpha; TikTok; algorithm-driven content; digital trend; young consumer; social media |
| spellingShingle | José Antonio Cortés Quesada Arantxa Vizcaíno-Verdú Swipe, watch, engage La Revista Icono 14 Generation Alpha; TikTok; algorithm-driven content; digital trend; young consumer; social media |
| title | Swipe, watch, engage |
| title_full | Swipe, watch, engage |
| title_fullStr | Swipe, watch, engage |
| title_full_unstemmed | Swipe, watch, engage |
| title_short | Swipe, watch, engage |
| title_sort | swipe watch engage |
| topic | Generation Alpha; TikTok; algorithm-driven content; digital trend; young consumer; social media |
| url | https://icono14.net/ojs/index.php/icono14/article/view/2183 |
| work_keys_str_mv | AT joseantoniocortesquesada swipewatchengage AT arantxavizcainoverdu swipewatchengage |