Unlocking the Shopper’s Mind: How Emerging Technologies Like Artificial Intelligence Is Shaping the Future of Retail

Unlocking the Shopper’s Mind: How Emerging Technologies Like Artificial Intelligence Is Shaping the Future of Retail

The fast-changing landscape of consumer behavior, driven by digitalization in retail, fosters big changes in industry. Two other major trends are omnichannel strategies, integrating physical experience with online shopping, and the rise of experiential shopping technologies such as AR (augmented re...

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Bibliographic Details
Main Authors: Florina-Gabriela MITU, Marius BOTA, Emil Emanuel SAVAN
Format: Article
Language:English
Published: Studia Universitatis Babes-Bolyai 2024-12-01
Series:Studia Universitatis Babeş-Bolyai Negotia
Subjects:
Retail
E-commerce
Omnichannel
Personalization
Artificial Intelligence
Neuromarketing
Online Access:https://studia.reviste.ubbcluj.ro/index.php/subbnegotia/article/view/8643
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