Technology Adoption Segmentation of MSMEs in Border Areas using TRI and Hierarchical Clustering

Technology Adoption Segmentation of MSMEs in Border Areas using TRI and Hierarchical Clustering

Micro, Small, and Medium Enterprises (MSMEs) in border areas such as Nunukan-Sebatik often face challenges in adopting modern technologies, which hinder their growth and competitiveness. This study employs a segmentation approach using agglomerative hierarchical clustering based on the Technology Re...

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Bibliographic Details
Main Authors: Muhammad Fadlan, Muhammad Muhammad, Suprianto Suprianto, Hadriansa Hadriansa, Arifai Ilyas
Format: Article
Language:English
Published: LPPM ISB Atma Luhur 2025-07-01
Series:Jurnal Sisfokom
Subjects:
border areas
clustering
micro small and medium enterprises (msme)
technology readiness
Online Access:https://jurnal.atmaluhur.ac.id/index.php/sisfokom/article/view/2398
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