Decoding Green Consumption Behavior Among Chinese Consumers: Insights from Machine Learning Models on Emotional and Social Influences
This study examined the diverse factors influencing green consumption behavior among Chinese consumers through a comprehensive, data-driven approach that integrated multiple machine learning models, including Gaussian naïve Bayes, K-nearest neighbor, multilayer perceptron, and XGBoost models. By ana...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-05-01
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| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/15/5/616 |
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