ANALYSIS OF SPA TOURIST MOTIVATIONS: A SEGMENTATION APPROACH BASED ON DISCRIMINANT ANALYSIS
Changes in lifestyle and a growing awareness of the importance of health and quality of life are leading to a growing interest in health tourism in general and spa tourism in particular. For this reason, spa tourist motivations are changing and expanding, going from uni-motivational behaviours (cur...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Huelva
2016-06-01
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| Series: | Enlightening Tourism: A Pathmaking Journal |
| Subjects: | |
| Online Access: | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/2815 |
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