Social media and mountain visits – is this ‘friendship’ sustainable?

The role of social media in tourism has already been acknowledged in the academic literature but still little is known about its specific influence on mountain tourism in the context of the growing popularity of outdoor activities that threaten to harm fragile areas. The aim of this article is to f...

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Bibliographic Details
Main Authors: Siya Cholakova, Elka Dogramadjieva
Format: Article
Language:English
Published: Lodz University Press 2025-05-01
Series:Tourism
Subjects:
Online Access:https://czasopisma.uni.lodz.pl/tourism/article/view/23493
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