Mathematical Modelling of B2C Consumer Product Supply Strategy Based on Nonessential Demand Pattern
The influence of consumer psychological effects on customer needs has become a normal state of product sales models in the consumer goods supply chain field. The literature lacks systematic research on the mechanism through which consumer psychological effects affect customer needs. On the basis of...
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Main Authors: | Zhiyi Zhuo, Shuhong Chen, Hong Yan |
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Format: | Article |
Language: | English |
Published: |
Wiley
2024-01-01
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Series: | Journal of Mathematics |
Online Access: | http://dx.doi.org/10.1155/2024/7711868 |
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