NewJeans: K-pop idol brand marketing strategy based on visual art
K-pop was originally a musical style, namely Korean pop music. In recent years, it has evolved into a cultural phenomenon and formed a strong fan economy effect. Among them, NewJeans has stood out in the K-pop idol market through its unique visual art brand marketing strategy. This paper adopts the...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_01012.pdf |
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