Impact of packaging color on choice and health perception: Insights from chickpeas and ravioli in Germany
The global rise in obesity linked to poor nutrition behavior underscores the importance of promoting a healthy diet. This study investigates the impact of packaging color on consumer choice and health perception of chickpeas (a healthy product) versus ravioli (an unhealthy product) in Germany. Two c...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-03-01
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| Series: | Journal of Agriculture and Food Research |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666154325000614 |
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