Effect of The Media on The Consumption of Poultry Products in The TR72 Region (Kayseri, Sivas and Yozgat)
This research; The purpose of this study was to determine the effect of the media on the consumer preferences of broiler meat consumption in different regions, different age, income, education level and occupational groups. For this purpose, a total of 1350 (Kayseri 500, Sivas 450, Yozgat 400) sampl...
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| Format: | Article |
| Language: | English |
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Hasan Eleroğlu
2018-06-01
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| Series: | Turkish Journal of Agriculture: Food Science and Technology |
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| Online Access: | http://www.agrifoodscience.com/index.php/TURJAF/article/view/1879 |
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| author | Hasan Eleroğlu Hudaverdi Bircan Rahim Arslan |
| author_facet | Hasan Eleroğlu Hudaverdi Bircan Rahim Arslan |
| author_sort | Hasan Eleroğlu |
| collection | DOAJ |
| description | This research; The purpose of this study was to determine the effect of the media on the consumer preferences of broiler meat consumption in different regions, different age, income, education level and occupational groups. For this purpose, a total of 1350 (Kayseri 500, Sivas 450, Yozgat 400) sample face-to-face surveys were conducted on three villages in Kayseri, Sivas and Yozgat provinces (TR 72 Region). In the study, the sample volume was determined by simple one-pass random sampling method based on the population ratios. The change in the impact of poultry-related negative media coverage on the consumption of poultry products has been examined on the TR72 region basis. In terms of the rate of followers of poultry news, the three provinces differ significantly from each other, and in general, about 75% of the individuals follow news about poultry. Percentage of people who think that the feeding of broiler chickens is not healthy is 60.4% on average, and regional differences are found significant in this value. The proportion of those who were affected by media news and reduced the amount of poultry consumption was 36.1%, with regional differences being significant. Negative news in the media about poultry sector was effective enough to cause marketing problems in this area, consumers were following these news at a high rate, while using media tools, more effective promotion and information had to be done. |
| format | Article |
| id | doaj-art-842e30c6aefb4ccd9de3126478009fda |
| institution | Kabale University |
| issn | 2148-127X |
| language | English |
| publishDate | 2018-06-01 |
| publisher | Hasan Eleroğlu |
| record_format | Article |
| series | Turkish Journal of Agriculture: Food Science and Technology |
| spelling | doaj-art-842e30c6aefb4ccd9de3126478009fda2025-08-20T03:37:46ZengHasan EleroğluTurkish Journal of Agriculture: Food Science and Technology2148-127X2018-06-016675676310.24925/turjaf.v6i6.756-763.1879873Effect of The Media on The Consumption of Poultry Products in The TR72 Region (Kayseri, Sivas and Yozgat)Hasan Eleroğlu0Hudaverdi Bircan1Rahim Arslan2Cumhuriyet Üniversitesi, Şarkışla Aşık Veysel Meslek Yüksekokulu, 58400 Şarkışla/SivasCumhuriyet Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, 58140 SivasCumhuriyet Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü, 58140 SivasThis research; The purpose of this study was to determine the effect of the media on the consumer preferences of broiler meat consumption in different regions, different age, income, education level and occupational groups. For this purpose, a total of 1350 (Kayseri 500, Sivas 450, Yozgat 400) sample face-to-face surveys were conducted on three villages in Kayseri, Sivas and Yozgat provinces (TR 72 Region). In the study, the sample volume was determined by simple one-pass random sampling method based on the population ratios. The change in the impact of poultry-related negative media coverage on the consumption of poultry products has been examined on the TR72 region basis. In terms of the rate of followers of poultry news, the three provinces differ significantly from each other, and in general, about 75% of the individuals follow news about poultry. Percentage of people who think that the feeding of broiler chickens is not healthy is 60.4% on average, and regional differences are found significant in this value. The proportion of those who were affected by media news and reduced the amount of poultry consumption was 36.1%, with regional differences being significant. Negative news in the media about poultry sector was effective enough to cause marketing problems in this area, consumers were following these news at a high rate, while using media tools, more effective promotion and information had to be done.http://www.agrifoodscience.com/index.php/TURJAF/article/view/1879KayseriSivasYozgatMedya HaberTavukçulukTüketim |
| spellingShingle | Hasan Eleroğlu Hudaverdi Bircan Rahim Arslan Effect of The Media on The Consumption of Poultry Products in The TR72 Region (Kayseri, Sivas and Yozgat) Turkish Journal of Agriculture: Food Science and Technology Kayseri Sivas Yozgat Medya Haber Tavukçuluk Tüketim |
| title | Effect of The Media on The Consumption of Poultry Products in The TR72 Region (Kayseri, Sivas and Yozgat) |
| title_full | Effect of The Media on The Consumption of Poultry Products in The TR72 Region (Kayseri, Sivas and Yozgat) |
| title_fullStr | Effect of The Media on The Consumption of Poultry Products in The TR72 Region (Kayseri, Sivas and Yozgat) |
| title_full_unstemmed | Effect of The Media on The Consumption of Poultry Products in The TR72 Region (Kayseri, Sivas and Yozgat) |
| title_short | Effect of The Media on The Consumption of Poultry Products in The TR72 Region (Kayseri, Sivas and Yozgat) |
| title_sort | effect of the media on the consumption of poultry products in the tr72 region kayseri sivas and yozgat |
| topic | Kayseri Sivas Yozgat Medya Haber Tavukçuluk Tüketim |
| url | http://www.agrifoodscience.com/index.php/TURJAF/article/view/1879 |
| work_keys_str_mv | AT hasaneleroglu effectofthemediaontheconsumptionofpoultryproductsinthetr72regionkayserisivasandyozgat AT hudaverdibircan effectofthemediaontheconsumptionofpoultryproductsinthetr72regionkayserisivasandyozgat AT rahimarslan effectofthemediaontheconsumptionofpoultryproductsinthetr72regionkayserisivasandyozgat |