Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study
ObjectiveAchieving success, particularly in the realm of online and digital commerce, frequently hinges on customer experience, a multifaceted process influenced by numerous factors. Along with the emergence of new technologies, communication methods between organizations and customers have changed....
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| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2024-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_94929_013f76000ceffcd623caaecfabe01c09.pdf |
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