PR-campaigns, as a tool for popularizing hockey in Russia, using the example of the KHL
In the article PR-approaches of foreign experts to the popularization of hockey on the example ofNHL are presented. The main directions of PR-activity are presented and the effect of the conducted activities is analyzed.
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2020-01-01
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| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/196 |
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| _version_ | 1849697925055119360 |
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| author | V. I. Glukharev N. M. Antipova |
| author_facet | V. I. Glukharev N. M. Antipova |
| author_sort | V. I. Glukharev |
| collection | DOAJ |
| description | In the article PR-approaches of foreign experts to the popularization of hockey on the example ofNHL are presented. The main directions of PR-activity are presented and the effect of the conducted activities is analyzed. |
| format | Article |
| id | doaj-art-84082a682fcc433b961987802f5fe337 |
| institution | DOAJ |
| issn | 2073-9885 2687-136X |
| language | Russian |
| publishDate | 2020-01-01 |
| publisher | Russian Academy of Entrepreneurship |
| record_format | Article |
| series | Путеводитель предпринимателя |
| spelling | doaj-art-84082a682fcc433b961987802f5fe3372025-08-20T03:19:03ZrusRussian Academy of EntrepreneurshipПутеводитель предпринимателя2073-98852687-136X2020-01-010398186195PR-campaigns, as a tool for popularizing hockey in Russia, using the example of the KHLV. I. Glukharev0N. M. Antipova1Plekhanov Russian University of Economics«EnergopromAvtomatizatciya», LLCIn the article PR-approaches of foreign experts to the popularization of hockey on the example ofNHL are presented. The main directions of PR-activity are presented and the effect of the conducted activities is analyzed.https://www.pp-mag.ru/jour/article/view/196prpr-компанияprpr-companykhl (continental hockey league)hockey |
| spellingShingle | V. I. Glukharev N. M. Antipova PR-campaigns, as a tool for popularizing hockey in Russia, using the example of the KHL Путеводитель предпринимателя pr pr-компания pr pr-company khl (continental hockey league) hockey |
| title | PR-campaigns, as a tool for popularizing hockey in Russia, using the example of the KHL |
| title_full | PR-campaigns, as a tool for popularizing hockey in Russia, using the example of the KHL |
| title_fullStr | PR-campaigns, as a tool for popularizing hockey in Russia, using the example of the KHL |
| title_full_unstemmed | PR-campaigns, as a tool for popularizing hockey in Russia, using the example of the KHL |
| title_short | PR-campaigns, as a tool for popularizing hockey in Russia, using the example of the KHL |
| title_sort | pr campaigns as a tool for popularizing hockey in russia using the example of the khl |
| topic | pr pr-компания pr pr-company khl (continental hockey league) hockey |
| url | https://www.pp-mag.ru/jour/article/view/196 |
| work_keys_str_mv | AT viglukharev prcampaignsasatoolforpopularizinghockeyinrussiausingtheexampleofthekhl AT nmantipova prcampaignsasatoolforpopularizinghockeyinrussiausingtheexampleofthekhl |