The Fiesta and the Cerro. Rocksi Broadcasting on Social Media From Xaamkëjxp

This work presents the case of a young woman Rocksi, who works with social media and has a strong influence in her region. She lives in Xaamkëjxp, Oaxaca, in the southwest state of Mexico. Her work shows us both the religious customs and the politics of the communities through live transmissions on...

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Main Author: Elena Nava Morales
Format: Article
Language:English
Published: Ural Federal University 2025-04-01
Series:Changing Societies & Personalities
Online Access:https://changing-sp.com/ojs/index.php/csp/article/view/693
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author Elena Nava Morales
author_facet Elena Nava Morales
author_sort Elena Nava Morales
collection DOAJ
description This work presents the case of a young woman Rocksi, who works with social media and has a strong influence in her region. She lives in Xaamkëjxp, Oaxaca, in the southwest state of Mexico. Her work shows us both the religious customs and the politics of the communities through live transmissions on her Facebook and YouTube profiles. In 2024, she transmitted several celebrations in Xaamkëjxp related to religious celebrations as she was invited to help a family that had a comisionados de festejo cargo. Rocksi filmed various activities illustrating the importance of ethnic religious practices in the community and the strength and vitality of the religious and political cargos. In the text, I will delve deeper into the topic through ethnographic description.
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series Changing Societies & Personalities
spelling doaj-art-83cdf62eb6e5447e97331eb0c22c362f2025-08-20T03:58:15ZengUral Federal UniversityChanging Societies & Personalities2587-61042587-89642025-04-019151–6651–6610.15826/csp.2025.9.1.317693The Fiesta and the Cerro. Rocksi Broadcasting on Social Media From XaamkëjxpElena Nava Morales0National Autonomous University of Mexico, Mexico City, MexicoThis work presents the case of a young woman Rocksi, who works with social media and has a strong influence in her region. She lives in Xaamkëjxp, Oaxaca, in the southwest state of Mexico. Her work shows us both the religious customs and the politics of the communities through live transmissions on her Facebook and YouTube profiles. In 2024, she transmitted several celebrations in Xaamkëjxp related to religious celebrations as she was invited to help a family that had a comisionados de festejo cargo. Rocksi filmed various activities illustrating the importance of ethnic religious practices in the community and the strength and vitality of the religious and political cargos. In the text, I will delve deeper into the topic through ethnographic description.https://changing-sp.com/ojs/index.php/csp/article/view/693
spellingShingle Elena Nava Morales
The Fiesta and the Cerro. Rocksi Broadcasting on Social Media From Xaamkëjxp
Changing Societies & Personalities
title The Fiesta and the Cerro. Rocksi Broadcasting on Social Media From Xaamkëjxp
title_full The Fiesta and the Cerro. Rocksi Broadcasting on Social Media From Xaamkëjxp
title_fullStr The Fiesta and the Cerro. Rocksi Broadcasting on Social Media From Xaamkëjxp
title_full_unstemmed The Fiesta and the Cerro. Rocksi Broadcasting on Social Media From Xaamkëjxp
title_short The Fiesta and the Cerro. Rocksi Broadcasting on Social Media From Xaamkëjxp
title_sort fiesta and the cerro rocksi broadcasting on social media from xaamkejxp
url https://changing-sp.com/ojs/index.php/csp/article/view/693
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