The Influence of Political Gimmicks as a Campaign Strategy in the Society 5.0 Era on New Voters in Semarang City
The digital era has significantly transformed political interactions, particularly through social media as a communication platform. Political gimmicks have become a new trend in campaign communication, especially to attract first-time voters in the Society 5.0 era. This research aims to identify it...
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| Format: | Article |
| Language: | English |
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Universitas Negeri Semarang
2025-01-01
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| Series: | Forum Ilmu Sosial |
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| Online Access: | https://journal.unnes.ac.id/journals/FIS/article/view/17961 |
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| author | Alvi Lutviah Amini Chandra Sivano Elang Samudra Charist Marvell Geraldo Ray Fazle Rahman Eni Rahmawati |
| author_facet | Alvi Lutviah Amini Chandra Sivano Elang Samudra Charist Marvell Geraldo Ray Fazle Rahman Eni Rahmawati |
| author_sort | Alvi Lutviah Amini |
| collection | DOAJ |
| description | The digital era has significantly transformed political interactions, particularly through social media as a communication platform. Political gimmicks have become a new trend in campaign communication, especially to attract first-time voters in the Society 5.0 era. This research aims to identify its impact on the trust of first-time voters. A quantitative method was used for data collection, conducted by surveying 400 first-time voters in Semarang City. A simple linear regression test results show that political gimmicks significantly affect first-time voters' trust, with a significance value of 0.002 < 0.05. This study emphasizes voter political literacy's importance in ensuring rational and informed political decisions. The research plays a crucial role in understanding the dynamics of political communication in the digital era and the critical role of first-time voters in maintaining the quality of democracy. |
| format | Article |
| id | doaj-art-83c58b6f83ea48568fae5c1778bcd1c9 |
| institution | OA Journals |
| issn | 1412-971X 2549-0745 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Universitas Negeri Semarang |
| record_format | Article |
| series | Forum Ilmu Sosial |
| spelling | doaj-art-83c58b6f83ea48568fae5c1778bcd1c92025-08-20T02:09:07ZengUniversitas Negeri SemarangForum Ilmu Sosial1412-971X2549-07452025-01-0151216617410.15294/fis.v51i2.1796117987The Influence of Political Gimmicks as a Campaign Strategy in the Society 5.0 Era on New Voters in Semarang CityAlvi Lutviah Amini0Chandra Sivano1Elang Samudra2Charist Marvell Geraldo3Ray Fazle Rahman4Eni Rahmawati5Universitas Negeri SemarangUniversitas Negeri SemarangUniversitas Negeri SemarangUniversitas Negeri SemarangUniversitas Negeri SemarangUniversitas Negeri SemarangThe digital era has significantly transformed political interactions, particularly through social media as a communication platform. Political gimmicks have become a new trend in campaign communication, especially to attract first-time voters in the Society 5.0 era. This research aims to identify its impact on the trust of first-time voters. A quantitative method was used for data collection, conducted by surveying 400 first-time voters in Semarang City. A simple linear regression test results show that political gimmicks significantly affect first-time voters' trust, with a significance value of 0.002 < 0.05. This study emphasizes voter political literacy's importance in ensuring rational and informed political decisions. The research plays a crucial role in understanding the dynamics of political communication in the digital era and the critical role of first-time voters in maintaining the quality of democracy.https://journal.unnes.ac.id/journals/FIS/article/view/17961political campaign; political gimmicks; novice voters |
| spellingShingle | Alvi Lutviah Amini Chandra Sivano Elang Samudra Charist Marvell Geraldo Ray Fazle Rahman Eni Rahmawati The Influence of Political Gimmicks as a Campaign Strategy in the Society 5.0 Era on New Voters in Semarang City Forum Ilmu Sosial political campaign; political gimmicks; novice voters |
| title | The Influence of Political Gimmicks as a Campaign Strategy in the Society 5.0 Era on New Voters in Semarang City |
| title_full | The Influence of Political Gimmicks as a Campaign Strategy in the Society 5.0 Era on New Voters in Semarang City |
| title_fullStr | The Influence of Political Gimmicks as a Campaign Strategy in the Society 5.0 Era on New Voters in Semarang City |
| title_full_unstemmed | The Influence of Political Gimmicks as a Campaign Strategy in the Society 5.0 Era on New Voters in Semarang City |
| title_short | The Influence of Political Gimmicks as a Campaign Strategy in the Society 5.0 Era on New Voters in Semarang City |
| title_sort | influence of political gimmicks as a campaign strategy in the society 5 0 era on new voters in semarang city |
| topic | political campaign; political gimmicks; novice voters |
| url | https://journal.unnes.ac.id/journals/FIS/article/view/17961 |
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