The Image of Group Fitness Instructors: An Intra- and Inter-Country Comparison Between Portugal and Romania

Fitness instructors play an essential role in fitness services, as they require both technical and interpersonal skills. A good image of a fitness instructor can be defined as having a pleasant appearance and good presentation in terms of hygiene and/or clothing used, which is appropriate for the co...

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Main Authors: Viorel Petru Ardelean, Vlad Adrian Geantă, Corina Dulceanu, Claudiu Bulzan, Sónia Brito-Costa, Guilherme Eustáquio Furtado, Ricardo Gomes, Fernando Martins, Francisco Campos
Format: Article
Language:English
Published: MDPI AG 2024-12-01
Series:Behavioral Sciences
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Online Access:https://www.mdpi.com/2076-328X/14/12/1199
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author Viorel Petru Ardelean
Vlad Adrian Geantă
Corina Dulceanu
Claudiu Bulzan
Sónia Brito-Costa
Guilherme Eustáquio Furtado
Ricardo Gomes
Fernando Martins
Francisco Campos
author_facet Viorel Petru Ardelean
Vlad Adrian Geantă
Corina Dulceanu
Claudiu Bulzan
Sónia Brito-Costa
Guilherme Eustáquio Furtado
Ricardo Gomes
Fernando Martins
Francisco Campos
author_sort Viorel Petru Ardelean
collection DOAJ
description Fitness instructors play an essential role in fitness services, as they require both technical and interpersonal skills. A good image of a fitness instructor can be defined as having a pleasant appearance and good presentation in terms of hygiene and/or clothing used, which is appropriate for the context and characteristics of the participants. Their image significantly influences participants’ perceptions and satisfaction. The objective of this study was to conduct a comparative analysis between Romania and Portugal regarding the quality of services offered within group fitness classes, focusing on instructors. It involved 133 group fitness instructors and 210 participants from Romania and Portugal. An adaptation of the Szumilewicz questionnaire was used to assess the importance of the different attributes of the fitness instructor’s image. Statistical analyses included descriptive statistics, t-tests, and effect size to compare perceptions between countries and groups. Romanian instructors and participants generally attributed more importance to the fitness instructor’s image compared to their Portuguese counterparts. Significant differences were found in attributes like physical fitness, technical execution, and communication. Instructors tended to overestimate the importance of their image compared to participants. The fitness instructor’s image is crucial in determining participant satisfaction and the perceptions of service quality. The innovative aspect of this study lies in its intercultural comparison, which highlights how cultural context influences the perception of a fitness instructor’s attributes, such as physical fitness, technical execution, and communication. The practical application of these findings lies in the suggestion that fitness professionals should tailor their approach, balancing technical skills and interpersonal communication to align with the cultural expectations of their participants. This culturally sensitive approach is essential for enhancing participant satisfaction and improving the overall quality of fitness services.
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spelling doaj-art-83c1f769645340bbb02ef2b4271d2f762025-08-20T02:55:49ZengMDPI AGBehavioral Sciences2076-328X2024-12-011412119910.3390/bs14121199The Image of Group Fitness Instructors: An Intra- and Inter-Country Comparison Between Portugal and RomaniaViorel Petru Ardelean0Vlad Adrian Geantă1Corina Dulceanu2Claudiu Bulzan3Sónia Brito-Costa4Guilherme Eustáquio Furtado5Ricardo Gomes6Fernando Martins7Francisco Campos8Faculty of Physical Education and Sport, Aurel Vlaicu University of Arad, 2-4, Elena Dragoi, 310330 Arad, RomaniaFaculty of Physical Education and Sport, Aurel Vlaicu University of Arad, 2-4, Elena Dragoi, 310330 Arad, RomaniaFaculty of Physical Education and Sport, Aurel Vlaicu University of Arad, 2-4, Elena Dragoi, 310330 Arad, RomaniaFaculty of Physical Education and Sport, Aurel Vlaicu University of Arad, 2-4, Elena Dragoi, 310330 Arad, RomaniaHigher Education School, Polytechnic University of Coimbra, Rua da Misericórdia, Lagar dos Cortiços, S. Martinho do Bispo, 3045-093 Coimbra, PortugalHigher Education School, Polytechnic University of Coimbra, Rua da Misericórdia, Lagar dos Cortiços, S. Martinho do Bispo, 3045-093 Coimbra, PortugalHigher Education School, Polytechnic University of Coimbra, Rua da Misericórdia, Lagar dos Cortiços, S. Martinho do Bispo, 3045-093 Coimbra, PortugalHigher Education School, Polytechnic University of Coimbra, Rua da Misericórdia, Lagar dos Cortiços, S. Martinho do Bispo, 3045-093 Coimbra, PortugalHigher Education School, Polytechnic University of Coimbra, Rua da Misericórdia, Lagar dos Cortiços, S. Martinho do Bispo, 3045-093 Coimbra, PortugalFitness instructors play an essential role in fitness services, as they require both technical and interpersonal skills. A good image of a fitness instructor can be defined as having a pleasant appearance and good presentation in terms of hygiene and/or clothing used, which is appropriate for the context and characteristics of the participants. Their image significantly influences participants’ perceptions and satisfaction. The objective of this study was to conduct a comparative analysis between Romania and Portugal regarding the quality of services offered within group fitness classes, focusing on instructors. It involved 133 group fitness instructors and 210 participants from Romania and Portugal. An adaptation of the Szumilewicz questionnaire was used to assess the importance of the different attributes of the fitness instructor’s image. Statistical analyses included descriptive statistics, t-tests, and effect size to compare perceptions between countries and groups. Romanian instructors and participants generally attributed more importance to the fitness instructor’s image compared to their Portuguese counterparts. Significant differences were found in attributes like physical fitness, technical execution, and communication. Instructors tended to overestimate the importance of their image compared to participants. The fitness instructor’s image is crucial in determining participant satisfaction and the perceptions of service quality. The innovative aspect of this study lies in its intercultural comparison, which highlights how cultural context influences the perception of a fitness instructor’s attributes, such as physical fitness, technical execution, and communication. The practical application of these findings lies in the suggestion that fitness professionals should tailor their approach, balancing technical skills and interpersonal communication to align with the cultural expectations of their participants. This culturally sensitive approach is essential for enhancing participant satisfaction and improving the overall quality of fitness services.https://www.mdpi.com/2076-328X/14/12/1199fitness instructors’ imagecustomer satisfactioncross-cultural comparisonfitness industry perceptionfitness health
spellingShingle Viorel Petru Ardelean
Vlad Adrian Geantă
Corina Dulceanu
Claudiu Bulzan
Sónia Brito-Costa
Guilherme Eustáquio Furtado
Ricardo Gomes
Fernando Martins
Francisco Campos
The Image of Group Fitness Instructors: An Intra- and Inter-Country Comparison Between Portugal and Romania
Behavioral Sciences
fitness instructors’ image
customer satisfaction
cross-cultural comparison
fitness industry perception
fitness health
title The Image of Group Fitness Instructors: An Intra- and Inter-Country Comparison Between Portugal and Romania
title_full The Image of Group Fitness Instructors: An Intra- and Inter-Country Comparison Between Portugal and Romania
title_fullStr The Image of Group Fitness Instructors: An Intra- and Inter-Country Comparison Between Portugal and Romania
title_full_unstemmed The Image of Group Fitness Instructors: An Intra- and Inter-Country Comparison Between Portugal and Romania
title_short The Image of Group Fitness Instructors: An Intra- and Inter-Country Comparison Between Portugal and Romania
title_sort image of group fitness instructors an intra and inter country comparison between portugal and romania
topic fitness instructors’ image
customer satisfaction
cross-cultural comparison
fitness industry perception
fitness health
url https://www.mdpi.com/2076-328X/14/12/1199
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