Developing sustainable internal communications systems in the entrepreneurial environment: Empirical and statistical analysis

In establishing a new organizational system and methods of work, it is necessary to inform employees about all issues important for its functioning. If that kind of approach is absent, it can easily happen that employees from the start react with resistance and mistrust due to misinformation regardi...

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Main Authors: Sančanin Branislav, Penjišević Aleksandra
Format: Article
Language:English
Published: Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac 2024-01-01
Series:Trendovi u Poslovanju
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Online Access:https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2024/2334-816X2402068S.pdf
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author Sančanin Branislav
Penjišević Aleksandra
author_facet Sančanin Branislav
Penjišević Aleksandra
author_sort Sančanin Branislav
collection DOAJ
description In establishing a new organizational system and methods of work, it is necessary to inform employees about all issues important for its functioning. If that kind of approach is absent, it can easily happen that employees from the start react with resistance and mistrust due to misinformation regarding the goals, both organizational, and individual. Such a lack of honest and open communication within the organization made the flow of information difficult or nonexistent. In order to build a sustainable internal communication system and thus restore employees' confidence in the future, it is essential that any initiative of this kind starts from the leadership. Towards the solution to the problem of internal communication two potential models can be applied: a) the transparency of information, or b) two-way communication. Information transparency refers to the organizations where employees already have a high level of confidence in the leadership and its decisions, so that the information they receive is considered as relevant and true. On the other hand, the process of two-way communication should be applied to build or re-build trust and connect employees to the organization and leadership. In this research, the sample was purposive for employees in small and mediumsized enterprises on the territory of the Republic of Serbia (n=152). It was established that employees evaluate the relationship with the direct manager better than the understanding of their own problems by the direct manager. Older respondents have a better relationship with their direct managers. Respondents who have a total working experience of 21-30 years rate the communication with their direct manager somewhat worse.
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institution Kabale University
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publisher Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac
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spelling doaj-art-82b767bf7640494e94816ae47cf0ad5f2025-02-10T19:38:25ZengVisoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, KruševacTrendovi u Poslovanju2334-816X2334-83562024-01-01122687810.5937/trendpos2402068S2334-816X2402068SDeveloping sustainable internal communications systems in the entrepreneurial environment: Empirical and statistical analysisSančanin Branislav0https://orcid.org/0000-0002-4255-2634Penjišević Aleksandra1https://orcid.org/0000-0002-0898-6818Fakultet za menadžment, Sremski Karlovci, SerbiaFakultet za menadžment, Sremski Karlovci, SerbiaIn establishing a new organizational system and methods of work, it is necessary to inform employees about all issues important for its functioning. If that kind of approach is absent, it can easily happen that employees from the start react with resistance and mistrust due to misinformation regarding the goals, both organizational, and individual. Such a lack of honest and open communication within the organization made the flow of information difficult or nonexistent. In order to build a sustainable internal communication system and thus restore employees' confidence in the future, it is essential that any initiative of this kind starts from the leadership. Towards the solution to the problem of internal communication two potential models can be applied: a) the transparency of information, or b) two-way communication. Information transparency refers to the organizations where employees already have a high level of confidence in the leadership and its decisions, so that the information they receive is considered as relevant and true. On the other hand, the process of two-way communication should be applied to build or re-build trust and connect employees to the organization and leadership. In this research, the sample was purposive for employees in small and mediumsized enterprises on the territory of the Republic of Serbia (n=152). It was established that employees evaluate the relationship with the direct manager better than the understanding of their own problems by the direct manager. Older respondents have a better relationship with their direct managers. Respondents who have a total working experience of 21-30 years rate the communication with their direct manager somewhat worse.https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2024/2334-816X2402068S.pdfcommunicationentrepreneurshipleadershiporganizational behavior
spellingShingle Sančanin Branislav
Penjišević Aleksandra
Developing sustainable internal communications systems in the entrepreneurial environment: Empirical and statistical analysis
Trendovi u Poslovanju
communication
entrepreneurship
leadership
organizational behavior
title Developing sustainable internal communications systems in the entrepreneurial environment: Empirical and statistical analysis
title_full Developing sustainable internal communications systems in the entrepreneurial environment: Empirical and statistical analysis
title_fullStr Developing sustainable internal communications systems in the entrepreneurial environment: Empirical and statistical analysis
title_full_unstemmed Developing sustainable internal communications systems in the entrepreneurial environment: Empirical and statistical analysis
title_short Developing sustainable internal communications systems in the entrepreneurial environment: Empirical and statistical analysis
title_sort developing sustainable internal communications systems in the entrepreneurial environment empirical and statistical analysis
topic communication
entrepreneurship
leadership
organizational behavior
url https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2024/2334-816X2402068S.pdf
work_keys_str_mv AT sancaninbranislav developingsustainableinternalcommunicationssystemsintheentrepreneurialenvironmentempiricalandstatisticalanalysis
AT penjisevicaleksandra developingsustainableinternalcommunicationssystemsintheentrepreneurialenvironmentempiricalandstatisticalanalysis