From Life to Its Online School: An Analysis of Alain de Botton’s ‘The School of Life’ as Strategy and Tactic

Through a critical engagement with the literature on the conceptualizations of culture, this article focuses on the possibilities for empowerment and social agency that may be found in manifestations of everyday popular culture and the critiques of this approach that voice their oppressive nature. T...

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Main Authors: Gökçen Karanfil, A. Özgür Gürsoy
Format: Article
Language:English
Published: Marmara University 2020-12-01
Series:Türkiye İletişim Araştırmaları Dergisi
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/1454917
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author Gökçen Karanfil
A. Özgür Gürsoy
author_facet Gökçen Karanfil
A. Özgür Gürsoy
author_sort Gökçen Karanfil
collection DOAJ
description Through a critical engagement with the literature on the conceptualizations of culture, this article focuses on the possibilities for empowerment and social agency that may be found in manifestations of everyday popular culture and the critiques of this approach that voice their oppressive nature. The article draws on Michel de Certeau’s distinction between strategies and tactics, as qualified by Michel Foucault’s use of the same conceptual pair, in order to develop a conceptual grid that emphasizes their imbrication or mutual conditioning. The key advantage offered by this grid is that it makes visible the inherently ambivalent nature of cultural products and the way in which constraining strategies and liberating tactical reversals are both made possible on the same shared site. It thus argues that popular cultural works may subvert the manipulative imperatives of the culture industry only from within a strategically structured social field. It thereby becomes possible to acknowledge the insights of the culture industry perspective of critical theory, while providing a more nuanced interpretation and evaluation of certain works of popular culture. The conceptual analysis is then applied to The School of Life (an online educational organization initiated by the popular author, philosopher, and entrepreneur Alain de Botton) both to offer an examination of this cultural artifact and to test the assumptions the theoretical framework developed.
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series Türkiye İletişim Araştırmaları Dergisi
spelling doaj-art-82b6b7e5be614a9385292272b03a10472025-01-26T18:32:08ZengMarmara UniversityTürkiye İletişim Araştırmaları Dergisi2630-62202020-12-01369911810.17829/turcom.8426823From Life to Its Online School: An Analysis of Alain de Botton’s ‘The School of Life’ as Strategy and TacticGökçen Karanfil0https://orcid.org/0000-0002-1812-7080A. Özgür Gürsoy1İZMİR EKONOMİ ÜNİVERSİTESİİZMİR EKONOMİ ÜNİVERSİTESİThrough a critical engagement with the literature on the conceptualizations of culture, this article focuses on the possibilities for empowerment and social agency that may be found in manifestations of everyday popular culture and the critiques of this approach that voice their oppressive nature. The article draws on Michel de Certeau’s distinction between strategies and tactics, as qualified by Michel Foucault’s use of the same conceptual pair, in order to develop a conceptual grid that emphasizes their imbrication or mutual conditioning. The key advantage offered by this grid is that it makes visible the inherently ambivalent nature of cultural products and the way in which constraining strategies and liberating tactical reversals are both made possible on the same shared site. It thus argues that popular cultural works may subvert the manipulative imperatives of the culture industry only from within a strategically structured social field. It thereby becomes possible to acknowledge the insights of the culture industry perspective of critical theory, while providing a more nuanced interpretation and evaluation of certain works of popular culture. The conceptual analysis is then applied to The School of Life (an online educational organization initiated by the popular author, philosopher, and entrepreneur Alain de Botton) both to offer an examination of this cultural artifact and to test the assumptions the theoretical framework developed.https://dergipark.org.tr/tr/download/article-file/1454917popüler kültürmichel de certeaumichel foucaultstratejitaktikthe school of lifepopular culturemichel de certeaumichel foucaultstrategytacticthe school of life
spellingShingle Gökçen Karanfil
A. Özgür Gürsoy
From Life to Its Online School: An Analysis of Alain de Botton’s ‘The School of Life’ as Strategy and Tactic
Türkiye İletişim Araştırmaları Dergisi
popüler kültür
michel de certeau
michel foucault
strateji
taktik
the school of life
popular culture
michel de certeau
michel foucault
strategy
tactic
the school of life
title From Life to Its Online School: An Analysis of Alain de Botton’s ‘The School of Life’ as Strategy and Tactic
title_full From Life to Its Online School: An Analysis of Alain de Botton’s ‘The School of Life’ as Strategy and Tactic
title_fullStr From Life to Its Online School: An Analysis of Alain de Botton’s ‘The School of Life’ as Strategy and Tactic
title_full_unstemmed From Life to Its Online School: An Analysis of Alain de Botton’s ‘The School of Life’ as Strategy and Tactic
title_short From Life to Its Online School: An Analysis of Alain de Botton’s ‘The School of Life’ as Strategy and Tactic
title_sort from life to its online school an analysis of alain de botton s the school of life as strategy and tactic
topic popüler kültür
michel de certeau
michel foucault
strateji
taktik
the school of life
popular culture
michel de certeau
michel foucault
strategy
tactic
the school of life
url https://dergipark.org.tr/tr/download/article-file/1454917
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