USING SENSORY ANALYSIS AND SENSORY MARKETING AS MODERN MEANS OF SATISFYING CONSUMER PREFERENCES

The world is constantly changing, both in terms of consumption habits, consumption patterns or consumer attitudes. Therefore, producers must pay much more attention not only to the products obtained, but also to the way in which these products are promoted and reach these consumers. That is why the...

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Bibliographic Details
Main Authors: Liviu MARCUTA, Agatha POPESCU, Alina MARCUTA
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2022-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Online Access:https://managementjournal.usamv.ro/pdf/vol.22_1/Art47.pdf
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