USING SENSORY ANALYSIS AND SENSORY MARKETING AS MODERN MEANS OF SATISFYING CONSUMER PREFERENCES
The world is constantly changing, both in terms of consumption habits, consumption patterns or consumer attitudes. Therefore, producers must pay much more attention not only to the products obtained, but also to the way in which these products are promoted and reach these consumers. That is why the...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2022-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.22_1/Art47.pdf |
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