Peran kepercayaan merek, citra merek, dan celebrity endorsement terhadap loyalitas merek bedak tabur Wardah
The competition in Indonesia cosmetics industry is growing rapidly. Many brands of face powder available in the market have been popular and got a good qualityr. Wardah is one of halal cosmetics manufactured in Indonesia. This study aims to analyze the effect of brand trust, brand image, and Celebri...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Center and Community Services
2018-04-01
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| Series: | Journal of Business & Banking |
| Subjects: | |
| Online Access: | https://journal.perbanas.ac.id/index.php/jbb/article/view/999 |
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