Viralité et starisation : le procès Johnny Depp / Amber Heard
This article revisits the trial of Johnny Depp against his ex-wife Amber Heard, a private affair that has been reignited on social networks at an exponential rate. As both protagonists are Hollywood stars, the virality here is questioned not only from a linguistic point of view, but also in the cont...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
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University of Bologna
2024-12-01
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| Series: | MediAzioni |
| Subjects: | |
| Online Access: | https://mediazioni.unibo.it/article/view/20871 |
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| Summary: | This article revisits the trial of Johnny Depp against his ex-wife Amber Heard, a private affair that has been reignited on social networks at an exponential rate. As both protagonists are Hollywood stars, the virality here is questioned not only from a linguistic point of view, but also in the context of the star-system. The analysis is thus developed on two complementary levels: on the one hand, it is based on the notions of PDV (Point of View), empathy, empathic mobility and extimising empathy; on the other, it draws on the « affects », and the imagination, of fans/internet users, for whom the star, as Edgar Morin wrote in the 1970s, « is the fruit of a projection-identification complex of particular virulence ». Throughout the trial, this virulence inevitably leads to virally orchestrated manipulation strategies. |
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| ISSN: | 1974-4382 |