Le productivisme agricole en images. Une analyse sociohistorique de couvertures illustrées de guides techniques (1959-2014)
This article presents an analysis of a corpus of covers of agricultural technical guides that grain co-ops supplied to their members for almost fifty years (1959 – 2014). Covers give an account of the way in which co-ops participate to the construction and transformation of the productivism imaginar...
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| Main Author: | |
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| Format: | Article |
| Language: | fra |
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Université de Poitiers
2017-09-01
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| Series: | Images du Travail, Travail des Images |
| Subjects: | |
| Online Access: | https://journals.openedition.org/itti/1017 |
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| Summary: | This article presents an analysis of a corpus of covers of agricultural technical guides that grain co-ops supplied to their members for almost fifty years (1959 – 2014). Covers give an account of the way in which co-ops participate to the construction and transformation of the productivism imaginary. They depict the type of agriculture co-ops were aiming for and the way they represented themselves and their members, so that to capture producers’ interest in a competitive and professional space in which co-ops have to affirm and defend their position against critiques. Our analysis shows that in the 1960’ and 1970’, the dialectic of pathologization-medicalization is central and calls for treating crops using pesticides. In the 1980’ and in the 1990’, pesticides and crops pathogens disappear, meanwhile co-ops are shown as producers of technical knowledge supporting a rational agriculture. By mid-2000’, a care rhetoric emerges. It epitomizes farmers as having strong agronomic knowledge, being responsible and pursuing sustainable development as good family fathers. |
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| ISSN: | 2778-8628 |