The Use of Modern Robust Regression Analysis with Graphics: An Example from Marketing
Routine least squares regression analyses may sometimes miss important aspects of data. To exemplify this point we analyse a set of 1171 observations from a questionnaire intended to illuminate the relationship between customer loyalty and perceptions of such factors as price and community outreach....
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-01-01
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| Series: | Stats |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2571-905X/8/1/6 |
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