EDUKASI MARKETING BANK SYARÎ’AH
<p><strong>Abstract:</strong><strong> </strong></p> <p>Marketing is a significant aspect to increase consumer trust. Hence, it is essential to educate the consumer with the lesson of the importance of <em>syarî’ah</em> products concerning the mar...
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| Format: | Article |
| Language: | Arabic |
| Published: |
Fakultas Syariah IAIN Madura
2013-08-01
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| Series: | Al-Ihkam: Jurnal Hukum dan Pranata Sosial |
| Online Access: | http://ejournal.stainpamekasan.ac.id/index.php/alihkam/article/view/303 |
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| _version_ | 1850153164108464128 |
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| author | Wadhan Wadhan |
| author_facet | Wadhan Wadhan |
| author_sort | Wadhan Wadhan |
| collection | DOAJ |
| description | <p><strong>Abstract:</strong><strong> </strong></p> <p>Marketing is a significant aspect to increase consumer trust. Hence, it is essential to educate the consumer with the lesson of the importance of <em>syarî’ah</em> products concerning the marketing aspects. In fact, many banks serves the customer with syariah service in Indonesia. The basic concept of spiritual marketing is the managements of creation, taste, heart and work (the implementation). Those concepts are under the guidence of faith integrity, obidience, and loyality to Allâh swt. The key of ethics and moral of business is truly placed on the doers. A Muslim busines manager must hold tightly the ethic and moral of business that cope –<em>k</em><em>husn</em><em> al-</em><em>huluq</em>, trusty, dan tolerant. There are three marketing strategies of syariah banking; marker driven strategic, viral marketing way, and fish net strategy. Element of <em>mega marketing</em> that had been intruduced by Rasûlullâh since the fifteenth century, and now can be adopted to any kinds of businesses including syariah banking.</p> <p><strong> </strong></p> <p><strong>Key Words:</strong></p> <p><em>Marketing, Marketer,</em><em> </em>dan<em> Mega Marketing</em></p> <p> </p> |
| format | Article |
| id | doaj-art-824ae48f247340a28e89daccb32f085e |
| institution | OA Journals |
| issn | 1907-591X 2442-3084 |
| language | Arabic |
| publishDate | 2013-08-01 |
| publisher | Fakultas Syariah IAIN Madura |
| record_format | Article |
| series | Al-Ihkam: Jurnal Hukum dan Pranata Sosial |
| spelling | doaj-art-824ae48f247340a28e89daccb32f085e2025-08-20T02:25:47ZaraFakultas Syariah IAIN MaduraAl-Ihkam: Jurnal Hukum dan Pranata Sosial1907-591X2442-30842013-08-01619110610.19105/al-ihkam.v6i1.303303EDUKASI MARKETING BANK SYARÎ’AHWadhan Wadhan<p><strong>Abstract:</strong><strong> </strong></p> <p>Marketing is a significant aspect to increase consumer trust. Hence, it is essential to educate the consumer with the lesson of the importance of <em>syarî’ah</em> products concerning the marketing aspects. In fact, many banks serves the customer with syariah service in Indonesia. The basic concept of spiritual marketing is the managements of creation, taste, heart and work (the implementation). Those concepts are under the guidence of faith integrity, obidience, and loyality to Allâh swt. The key of ethics and moral of business is truly placed on the doers. A Muslim busines manager must hold tightly the ethic and moral of business that cope –<em>k</em><em>husn</em><em> al-</em><em>huluq</em>, trusty, dan tolerant. There are three marketing strategies of syariah banking; marker driven strategic, viral marketing way, and fish net strategy. Element of <em>mega marketing</em> that had been intruduced by Rasûlullâh since the fifteenth century, and now can be adopted to any kinds of businesses including syariah banking.</p> <p><strong> </strong></p> <p><strong>Key Words:</strong></p> <p><em>Marketing, Marketer,</em><em> </em>dan<em> Mega Marketing</em></p> <p> </p>http://ejournal.stainpamekasan.ac.id/index.php/alihkam/article/view/303 |
| spellingShingle | Wadhan Wadhan EDUKASI MARKETING BANK SYARÎ’AH Al-Ihkam: Jurnal Hukum dan Pranata Sosial |
| title | EDUKASI MARKETING BANK SYARÎ’AH |
| title_full | EDUKASI MARKETING BANK SYARÎ’AH |
| title_fullStr | EDUKASI MARKETING BANK SYARÎ’AH |
| title_full_unstemmed | EDUKASI MARKETING BANK SYARÎ’AH |
| title_short | EDUKASI MARKETING BANK SYARÎ’AH |
| title_sort | edukasi marketing bank syari ah |
| url | http://ejournal.stainpamekasan.ac.id/index.php/alihkam/article/view/303 |
| work_keys_str_mv | AT wadhanwadhan edukasimarketingbanksyariah |