Cultural Mobilization During the Special Military Operation: How “New” Ethics Changes “Old” Habits

Introduction. In Russia, after the start of the Special Military Operation in Ukraine, large-scale transformations accelerated, affecting all spheres of activity, including cultural consumption practices. A number of people in the creative professions publicly supported or, on the contrary, condemne...

Full description

Saved in:
Bibliographic Details
Main Authors: Natalia V. Zhadunova, Ekaterina A. Koval, Sergey G. Ushkin, Andrey A. Sychev
Format: Article
Language:Russian
Published: National Research Mordovia State University 2025-01-01
Series:Регионология
Subjects:
Online Access:https://journals.rcsi.science/2413-1407/article/viewFile/272584/273836
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1849710074695516160
author Natalia V. Zhadunova
Ekaterina A. Koval
Sergey G. Ushkin
Andrey A. Sychev
author_facet Natalia V. Zhadunova
Ekaterina A. Koval
Sergey G. Ushkin
Andrey A. Sychev
author_sort Natalia V. Zhadunova
collection DOAJ
description Introduction. In Russia, after the start of the Special Military Operation in Ukraine, large-scale transformations accelerated, affecting all spheres of activity, including cultural consumption practices. A number of people in the creative professions publicly supported or, on the contrary, condemned what was happening, which influenced their perception by government officials and fellow citizens. However, attitudes towards authors and performers are closely related to attitudes towards the objects of cultural consumption they produce. This study was undertaken in order to find out how people’s cultural preferences change (and whether they change) (at the level of a single region) during the period of the Special Military Operation. Materials and methods. The research was conducted from September to November 2024 in the Republic of Mordovia by the method of questionnaire survey, implemented on the “Yandex. Forms” platform. A total of 370 residents of the region from more than 80 settlements were interviewed. The quota sample represents the population by gender, age and place of residence. The research is of an exploratory nature. Results. In the context of the Special Military Operation, the majority of respondents maintained their cultural preferences; every fourth stated that they had changed them. Less stable cultural consumption practices are characteristic of older people, pensioners with low incomes; more stable ones are characteristic of young people living in the capital of the region, as well as of people with a high level of education and income. Three clusters have been identified, allowing participants to be classified according to their attitude toward the current situation in the sphere of cultural consumption: liberal, conformist, and conservative. The liberal cluster unites those who oppose censorship and excessive state control. The conservative cluster includes supporters of reasonable restrictions on freedom of speech, the need to support figures demonstrating patriotic beliefs, and to cancel those who are recognized as foreign agents. The conformist cluster was made up of respondents with the least stable habits of cultural consumption, oriented towards those narratives that are associated with the preservation and reproduction of traditional values and promoted by the state. Discussion and Conclusion. Cultural consumption correlates with the level of economic and cultural institutionalized capital. Changes in cultural consumption under conditions of tension occur mainly on the basis of coincidence or inconsistency of political beliefs of the consumer and the producer of the cultural product. The most significant factor affecting cultural consumption in the context of the Special Military Operation is the official information agenda broadcast by the state. The obtained results may be useful for managers responsible for the formation and implementation of cultural policy.
format Article
id doaj-art-81f62665de5d49acbb9f7e0399a6f062
institution DOAJ
issn 2413-1407
2587-8549
language Russian
publishDate 2025-01-01
publisher National Research Mordovia State University
record_format Article
series Регионология
spelling doaj-art-81f62665de5d49acbb9f7e0399a6f0622025-08-20T03:15:04ZrusNational Research Mordovia State UniversityРегионология2413-14072587-85492025-01-0133233535310.15507/2413-1407.129.033.202502.335-35348Cultural Mobilization During the Special Military Operation: How “New” Ethics Changes “Old” HabitsNatalia V. Zhadunova0https://orcid.org/0000-0002-9058-0488Ekaterina A. Koval1https://orcid.org/0000-0003-0069-5335Sergey G. Ushkin2https://orcid.org/0000-0003-4317-6615Andrey A. Sychev3https://orcid.org/0000-0003-3757-4457National Research Mordovia State UniversityNational Research Mordovia State UniversityScientific Center for Socio-Economic MonitoringNational Research Mordovia State UniversityIntroduction. In Russia, after the start of the Special Military Operation in Ukraine, large-scale transformations accelerated, affecting all spheres of activity, including cultural consumption practices. A number of people in the creative professions publicly supported or, on the contrary, condemned what was happening, which influenced their perception by government officials and fellow citizens. However, attitudes towards authors and performers are closely related to attitudes towards the objects of cultural consumption they produce. This study was undertaken in order to find out how people’s cultural preferences change (and whether they change) (at the level of a single region) during the period of the Special Military Operation. Materials and methods. The research was conducted from September to November 2024 in the Republic of Mordovia by the method of questionnaire survey, implemented on the “Yandex. Forms” platform. A total of 370 residents of the region from more than 80 settlements were interviewed. The quota sample represents the population by gender, age and place of residence. The research is of an exploratory nature. Results. In the context of the Special Military Operation, the majority of respondents maintained their cultural preferences; every fourth stated that they had changed them. Less stable cultural consumption practices are characteristic of older people, pensioners with low incomes; more stable ones are characteristic of young people living in the capital of the region, as well as of people with a high level of education and income. Three clusters have been identified, allowing participants to be classified according to their attitude toward the current situation in the sphere of cultural consumption: liberal, conformist, and conservative. The liberal cluster unites those who oppose censorship and excessive state control. The conservative cluster includes supporters of reasonable restrictions on freedom of speech, the need to support figures demonstrating patriotic beliefs, and to cancel those who are recognized as foreign agents. The conformist cluster was made up of respondents with the least stable habits of cultural consumption, oriented towards those narratives that are associated with the preservation and reproduction of traditional values and promoted by the state. Discussion and Conclusion. Cultural consumption correlates with the level of economic and cultural institutionalized capital. Changes in cultural consumption under conditions of tension occur mainly on the basis of coincidence or inconsistency of political beliefs of the consumer and the producer of the cultural product. The most significant factor affecting cultural consumption in the context of the Special Military Operation is the official information agenda broadcast by the state. The obtained results may be useful for managers responsible for the formation and implementation of cultural policy.https://journals.rcsi.science/2413-1407/article/viewFile/272584/273836consumptioncultural consumption“new” ethicsculture of cancellationcultural preferencescultural productforeign policy tensions
spellingShingle Natalia V. Zhadunova
Ekaterina A. Koval
Sergey G. Ushkin
Andrey A. Sychev
Cultural Mobilization During the Special Military Operation: How “New” Ethics Changes “Old” Habits
Регионология
consumption
cultural consumption
“new” ethics
culture of cancellation
cultural preferences
cultural product
foreign policy tensions
title Cultural Mobilization During the Special Military Operation: How “New” Ethics Changes “Old” Habits
title_full Cultural Mobilization During the Special Military Operation: How “New” Ethics Changes “Old” Habits
title_fullStr Cultural Mobilization During the Special Military Operation: How “New” Ethics Changes “Old” Habits
title_full_unstemmed Cultural Mobilization During the Special Military Operation: How “New” Ethics Changes “Old” Habits
title_short Cultural Mobilization During the Special Military Operation: How “New” Ethics Changes “Old” Habits
title_sort cultural mobilization during the special military operation how new ethics changes old habits
topic consumption
cultural consumption
“new” ethics
culture of cancellation
cultural preferences
cultural product
foreign policy tensions
url https://journals.rcsi.science/2413-1407/article/viewFile/272584/273836
work_keys_str_mv AT nataliavzhadunova culturalmobilizationduringthespecialmilitaryoperationhownewethicschangesoldhabits
AT ekaterinaakoval culturalmobilizationduringthespecialmilitaryoperationhownewethicschangesoldhabits
AT sergeygushkin culturalmobilizationduringthespecialmilitaryoperationhownewethicschangesoldhabits
AT andreyasychev culturalmobilizationduringthespecialmilitaryoperationhownewethicschangesoldhabits