Corporate Strategy for Sustainability: Reflections of Prospective Entrepreneurs

Universities play a crucial role in training and educating future businesspeople to comprehend sustainable thinking holistically. This demonstrates the importance of preparing the next businesspeople about students’ factual knowledge, practical skills, and responsibility towards sustainability. The...

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Main Authors: Kiet Hong Vo Tuan Truong, Van Pham Huynh, Huy Dang Nguyen
Format: Article
Language:English
Published: National Research University Higher School of Economics 2023-06-01
Series:Foresight and STI Governance
Subjects:
Online Access:https://foresight-journal.hse.ru/article/view/19260
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author Kiet Hong Vo Tuan Truong
Van Pham Huynh
Huy Dang Nguyen
author_facet Kiet Hong Vo Tuan Truong
Van Pham Huynh
Huy Dang Nguyen
author_sort Kiet Hong Vo Tuan Truong
collection DOAJ
description Universities play a crucial role in training and educating future businesspeople to comprehend sustainable thinking holistically. This demonstrates the importance of preparing the next businesspeople about students’ factual knowledge, practical skills, and responsibility towards sustainability. The aim of this research is to identify economic students, think about corporate strategy planning towards sustainability, and understand and reconcile the different sustainability perspectives. This study examined 534 economic students’ ideas in Can Tho City, Vietnam, and 102 scholars, opinions (international and local scholars and transporter/logistics) toward sustainable business practices. It was revealed that students in general are highly aware of the principles of sustainable development, ready to implement them in practice during business planning, and some aspects are even more important than experts. With the help of matrices of factor analysis four alternative realistic patterns of corporate strategies for sustainable development, with appropriate recommendations for their implementation were compiled. They can serve as a basis for decision-making by current and future entrepreneurs in the formation of their own business plans.
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institution OA Journals
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publisher National Research University Higher School of Economics
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series Foresight and STI Governance
spelling doaj-art-8192a71012bc4c32b4365cb68260c0702025-08-20T02:08:46ZengNational Research University Higher School of EconomicsForesight and STI Governance2500-25972023-06-0117210.17323/2500-2597.2023.2.21.34Corporate Strategy for Sustainability: Reflections of Prospective EntrepreneursKiet Hong Vo Tuan Truong0Van Pham Huynh1Huy Dang Nguyen2FPT University, 90000, Can Tho City, VietnamFPT University, 90000, Can Tho City, VietnamFPT University, 90000, Can Tho City, Vietnam Universities play a crucial role in training and educating future businesspeople to comprehend sustainable thinking holistically. This demonstrates the importance of preparing the next businesspeople about students’ factual knowledge, practical skills, and responsibility towards sustainability. The aim of this research is to identify economic students, think about corporate strategy planning towards sustainability, and understand and reconcile the different sustainability perspectives. This study examined 534 economic students’ ideas in Can Tho City, Vietnam, and 102 scholars, opinions (international and local scholars and transporter/logistics) toward sustainable business practices. It was revealed that students in general are highly aware of the principles of sustainable development, ready to implement them in practice during business planning, and some aspects are even more important than experts. With the help of matrices of factor analysis four alternative realistic patterns of corporate strategies for sustainable development, with appropriate recommendations for their implementation were compiled. They can serve as a basis for decision-making by current and future entrepreneurs in the formation of their own business plans. https://foresight-journal.hse.ru/article/view/19260business strategygreen supply chain governancesustainability perspectivesstrategic matrix
spellingShingle Kiet Hong Vo Tuan Truong
Van Pham Huynh
Huy Dang Nguyen
Corporate Strategy for Sustainability: Reflections of Prospective Entrepreneurs
Foresight and STI Governance
business strategy
green supply chain governance
sustainability perspectives
strategic matrix
title Corporate Strategy for Sustainability: Reflections of Prospective Entrepreneurs
title_full Corporate Strategy for Sustainability: Reflections of Prospective Entrepreneurs
title_fullStr Corporate Strategy for Sustainability: Reflections of Prospective Entrepreneurs
title_full_unstemmed Corporate Strategy for Sustainability: Reflections of Prospective Entrepreneurs
title_short Corporate Strategy for Sustainability: Reflections of Prospective Entrepreneurs
title_sort corporate strategy for sustainability reflections of prospective entrepreneurs
topic business strategy
green supply chain governance
sustainability perspectives
strategic matrix
url https://foresight-journal.hse.ru/article/view/19260
work_keys_str_mv AT kiethongvotuantruong corporatestrategyforsustainabilityreflectionsofprospectiveentrepreneurs
AT vanphamhuynh corporatestrategyforsustainabilityreflectionsofprospectiveentrepreneurs
AT huydangnguyen corporatestrategyforsustainabilityreflectionsofprospectiveentrepreneurs