Strategic management and demarketing in UNESCO WHSs: a comparative analysis of two Croatian tourist destinations
This paper studies the protected cultural property strategic management conducted by UNESCO, the World Heritage Sites (WHS). Its purpose is to explore the measure to which the system of such cultural property management is developed, since its meaning goes beyond the touristic purpose and indicates...
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| Format: | Article |
| Language: | English |
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Nicolaus Copernicus University in Toruń
2020-06-01
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| Series: | Bulletin of Geography. Socio-Economic Series |
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| Online Access: | https://doi.org/10.2478/bog-2020-0016 |
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| _version_ | 1850054313439657984 |
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| author | Krajnović Aleksandra Raguz Ivona Vrdoljak Gortan-Carlin Ivana Paula |
| author_facet | Krajnović Aleksandra Raguz Ivona Vrdoljak Gortan-Carlin Ivana Paula |
| author_sort | Krajnović Aleksandra |
| collection | DOAJ |
| description | This paper studies the protected cultural property strategic management conducted by UNESCO, the World Heritage Sites (WHS). Its purpose is to explore the measure to which the system of such cultural property management is developed, since its meaning goes beyond the touristic purpose and indicates the world’s cultural property. Two Croatian tourist destinations are examined – Dubrovnik and Poreč. At the end of the paper, a comparative analysis of the two investigated cases is presented with the aim of presenting the research results and designing a personal model and conceptual frame of action to create a more efficient management system for protected heritage at all levels |
| format | Article |
| id | doaj-art-8185cf648dc644098e03e1e59642bd76 |
| institution | DOAJ |
| issn | 2083-8298 |
| language | English |
| publishDate | 2020-06-01 |
| publisher | Nicolaus Copernicus University in Toruń |
| record_format | Article |
| series | Bulletin of Geography. Socio-Economic Series |
| spelling | doaj-art-8185cf648dc644098e03e1e59642bd762025-08-20T02:52:17ZengNicolaus Copernicus University in ToruńBulletin of Geography. Socio-Economic Series2083-82982020-06-01484811312810.2478/bog-2020-0016bog-2020-0016Strategic management and demarketing in UNESCO WHSs: a comparative analysis of two Croatian tourist destinationsKrajnović Aleksandra0Raguz Ivona Vrdoljak1Gortan-Carlin Ivana Paula2University of Zadar, Deaprtment of Economics, CroatiaUniversity of Dubrovnik, Department of Economics and Business Economics, CroatiaJuraj Dobrila University of Pula, Faculty of Educational Sciences, CroatiaThis paper studies the protected cultural property strategic management conducted by UNESCO, the World Heritage Sites (WHS). Its purpose is to explore the measure to which the system of such cultural property management is developed, since its meaning goes beyond the touristic purpose and indicates the world’s cultural property. Two Croatian tourist destinations are examined – Dubrovnik and Poreč. At the end of the paper, a comparative analysis of the two investigated cases is presented with the aim of presenting the research results and designing a personal model and conceptual frame of action to create a more efficient management system for protected heritage at all levelshttps://doi.org/10.2478/bog-2020-0016croatian tourist destinationsdemarketingdubrovnikporečstrategic managementunesco whs |
| spellingShingle | Krajnović Aleksandra Raguz Ivona Vrdoljak Gortan-Carlin Ivana Paula Strategic management and demarketing in UNESCO WHSs: a comparative analysis of two Croatian tourist destinations Bulletin of Geography. Socio-Economic Series croatian tourist destinations demarketing dubrovnik poreč strategic management unesco whs |
| title | Strategic management and demarketing in UNESCO WHSs: a comparative analysis of two Croatian tourist destinations |
| title_full | Strategic management and demarketing in UNESCO WHSs: a comparative analysis of two Croatian tourist destinations |
| title_fullStr | Strategic management and demarketing in UNESCO WHSs: a comparative analysis of two Croatian tourist destinations |
| title_full_unstemmed | Strategic management and demarketing in UNESCO WHSs: a comparative analysis of two Croatian tourist destinations |
| title_short | Strategic management and demarketing in UNESCO WHSs: a comparative analysis of two Croatian tourist destinations |
| title_sort | strategic management and demarketing in unesco whss a comparative analysis of two croatian tourist destinations |
| topic | croatian tourist destinations demarketing dubrovnik poreč strategic management unesco whs |
| url | https://doi.org/10.2478/bog-2020-0016 |
| work_keys_str_mv | AT krajnovicaleksandra strategicmanagementanddemarketinginunescowhssacomparativeanalysisoftwocroatiantouristdestinations AT raguzivonavrdoljak strategicmanagementanddemarketinginunescowhssacomparativeanalysisoftwocroatiantouristdestinations AT gortancarlinivanapaula strategicmanagementanddemarketinginunescowhssacomparativeanalysisoftwocroatiantouristdestinations |