KNOWLEDGE CREATION AS A SOURCE OF COMPETITIVE ADVANTAGE: EVIDENCE OF FMCG FIRMS IN NIGERIA
This study examines the nexus between knowledge creation and organization competitiveness of Fast Moving Consumer Goods (FMCGs) firms in Nigeria, with special focus on Lagos and Ogun State, Nigeria. The study employed a survey research design, through the administration of structured questionnaire...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics, University of Tuzla
2023-11-01
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| Series: | Economic Review |
| Subjects: | |
| Online Access: | https://www.er.ef.untz.ba/index.php/er/article/view/27 |
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KNOWLEDGE CREATION AS A SOURCE OF COMPETITIVE ADVANTAGE: EVIDENCE OF FMCG FIRMS IN NIGERIA
Published 2023-11-01
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