KNOWLEDGE CREATION AS A SOURCE OF COMPETITIVE ADVANTAGE: EVIDENCE OF FMCG FIRMS IN NIGERIA

KNOWLEDGE CREATION AS A SOURCE OF COMPETITIVE ADVANTAGE: EVIDENCE OF FMCG FIRMS IN NIGERIA

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This study examines the nexus between knowledge creation and organization competitiveness of Fast Moving Consumer Goods (FMCGs) firms in Nigeria, with special focus on Lagos and Ogun State, Nigeria. The study employed a survey research design, through the administration of structured questionnaire...

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Bibliographic Details
Main Authors: Michael Segun Ogunmuyiwa, Ferdinand Ikechukwu Muo, Shafi Abidemi Adewoyin
Format: Article
Language:English
Published: Faculty of Economics, University of Tuzla 2023-11-01
Series:Economic Review
Subjects:
knowledge creation
knowledge management
organisation competitiveness
Online Access:https://www.er.ef.untz.ba/index.php/er/article/view/27
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