KNOWLEDGE CREATION AS A SOURCE OF COMPETITIVE ADVANTAGE: EVIDENCE OF FMCG FIRMS IN NIGERIA
This study examines the nexus between knowledge creation and organization competitiveness of Fast Moving Consumer Goods (FMCGs) firms in Nigeria, with special focus on Lagos and Ogun State, Nigeria. The study employed a survey research design, through the administration of structured questionnaire...
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| Format: | Article |
| Language: | English |
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Faculty of Economics, University of Tuzla
2023-11-01
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| Series: | Economic Review |
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| Online Access: | https://www.er.ef.untz.ba/index.php/er/article/view/27 |
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| author | Michael Segun Ogunmuyiwa Ferdinand Ikechukwu Muo Shafi Abidemi Adewoyin |
| author_facet | Michael Segun Ogunmuyiwa Ferdinand Ikechukwu Muo Shafi Abidemi Adewoyin |
| author_sort | Michael Segun Ogunmuyiwa |
| collection | DOAJ |
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This study examines the nexus between knowledge creation and organization competitiveness of Fast Moving Consumer Goods (FMCGs) firms in Nigeria, with special focus on Lagos and Ogun State, Nigeria. The study employed a survey research design, through the administration of structured questionnaire to employees of some selected FMCGs. Through its empirical findings of a positive and significant relationship, the study provides evidence that knowledge creation plays an important role in organization competitiveness of FMCGs in Nigeria. Thus, it is evident that, knowledge creation is an important driver of organizational competitiveness of FMCGs firms in Nigeria. In line with the empirical findings, it is recommended that FMCGs should employ knowledge creation to enhance competitiveness of FMCGs and the entire manufacturing sub sector in Nigeria.
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| format | Article |
| id | doaj-art-814286ad70814d469259efc2c93f5b53 |
| institution | Kabale University |
| issn | 1512-8962 2303-680X |
| language | English |
| publishDate | 2023-11-01 |
| publisher | Faculty of Economics, University of Tuzla |
| record_format | Article |
| series | Economic Review |
| spelling | doaj-art-814286ad70814d469259efc2c93f5b532025-02-11T00:32:47ZengFaculty of Economics, University of TuzlaEconomic Review1512-89622303-680X2023-11-01212KNOWLEDGE CREATION AS A SOURCE OF COMPETITIVE ADVANTAGE: EVIDENCE OF FMCG FIRMS IN NIGERIAMichael Segun Ogunmuyiwa0Ferdinand Ikechukwu Muo1Shafi Abidemi Adewoyin2Department of Business Administration, Olabisi Onabanjo University, Ago Iwoye, NigeriaDepartment of Business Administration, Olabisi Onabanjo University, Ago Iwoye, NigeriaDepartment of Business Administration, Olabisi Onabanjo University, Ago Iwoye, Nigeria This study examines the nexus between knowledge creation and organization competitiveness of Fast Moving Consumer Goods (FMCGs) firms in Nigeria, with special focus on Lagos and Ogun State, Nigeria. The study employed a survey research design, through the administration of structured questionnaire to employees of some selected FMCGs. Through its empirical findings of a positive and significant relationship, the study provides evidence that knowledge creation plays an important role in organization competitiveness of FMCGs in Nigeria. Thus, it is evident that, knowledge creation is an important driver of organizational competitiveness of FMCGs firms in Nigeria. In line with the empirical findings, it is recommended that FMCGs should employ knowledge creation to enhance competitiveness of FMCGs and the entire manufacturing sub sector in Nigeria. https://www.er.ef.untz.ba/index.php/er/article/view/27knowledge creationknowledge managementorganisation competitiveness |
| spellingShingle | Michael Segun Ogunmuyiwa Ferdinand Ikechukwu Muo Shafi Abidemi Adewoyin KNOWLEDGE CREATION AS A SOURCE OF COMPETITIVE ADVANTAGE: EVIDENCE OF FMCG FIRMS IN NIGERIA Economic Review knowledge creation knowledge management organisation competitiveness |
| title | KNOWLEDGE CREATION AS A SOURCE OF COMPETITIVE ADVANTAGE: EVIDENCE OF FMCG FIRMS IN NIGERIA |
| title_full | KNOWLEDGE CREATION AS A SOURCE OF COMPETITIVE ADVANTAGE: EVIDENCE OF FMCG FIRMS IN NIGERIA |
| title_fullStr | KNOWLEDGE CREATION AS A SOURCE OF COMPETITIVE ADVANTAGE: EVIDENCE OF FMCG FIRMS IN NIGERIA |
| title_full_unstemmed | KNOWLEDGE CREATION AS A SOURCE OF COMPETITIVE ADVANTAGE: EVIDENCE OF FMCG FIRMS IN NIGERIA |
| title_short | KNOWLEDGE CREATION AS A SOURCE OF COMPETITIVE ADVANTAGE: EVIDENCE OF FMCG FIRMS IN NIGERIA |
| title_sort | knowledge creation as a source of competitive advantage evidence of fmcg firms in nigeria |
| topic | knowledge creation knowledge management organisation competitiveness |
| url | https://www.er.ef.untz.ba/index.php/er/article/view/27 |
| work_keys_str_mv | AT michaelsegunogunmuyiwa knowledgecreationasasourceofcompetitiveadvantageevidenceoffmcgfirmsinnigeria AT ferdinandikechukwumuo knowledgecreationasasourceofcompetitiveadvantageevidenceoffmcgfirmsinnigeria AT shafiabidemiadewoyin knowledgecreationasasourceofcompetitiveadvantageevidenceoffmcgfirmsinnigeria |