ChurnKB: A Generative AI-Enriched Knowledge Base for Customer Churn Feature Engineering

ChurnKB: A Generative AI-Enriched Knowledge Base for Customer Churn Feature Engineering

Customers are the cornerstone of business success across industries. Companies invest significant resources in acquiring new customers and, more importantly, retaining existing ones. However, customer churn remains a major challenge, leading to substantial financial losses. Addressing this issue req...

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Bibliographic Details
Main Authors: Maryam Shahabikargar, Amin Beheshti, Wathiq Mansoor, Xuyun Zhang, Eu Jin Foo, Alireza Jolfaei, Ambreen Hanif, Nasrin Shabani
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:Algorithms
Subjects:
customer churn analysis
text mining
cognitive and behavioural patterns
knowledge base
generative AI
Online Access:https://www.mdpi.com/1999-4893/18/4/238
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