Attractiveness of Targeted Advertising Based on Personality Traits
Background. The excessive use of users' personal data in advertising targeting gives rise to the paradox of personalization: on one hand, individuals desire to receive tailored offers, yet on the other hand, they experience discomfort from excessively personalized messages. The personalization...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Lomonosov Moscow State University
2025-03-01
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| Series: | Вестник Московского университета. Серия 14: Психология |
| Subjects: | |
| Online Access: | https://msupsyj.ru/articles/article/10370/ |
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